September 2, 2014

And the word-of-mouth on WOMMA’s Florida conference is…

Posted by: of BlogWrite for CEOs on 01/20/06

Lots of buzz. Lots of folks.

Word-of-mouth-marketing (WOMM), Florida warmth & sun and a bunch of online experts… including our very own Toby Bloomberg, Josh Hallett and Dana VanDen Heuvel who are live blogging the Word of Mouth Marketing Association‘s conference in Orlando. (Dana is one of the lead bloggers.) What more could you ask for?

Check out the WOMBAT (Word of Mouth Basic Training) conference blog. Day 1 here. Day 2 here. They’ve got a full crowd of international attendees and speakers. 400 people according to conference organizer and WOMMA ceo Andy Sernovitz. Wish I were there…

Note: there are lots of posts on the WOMBAT blog. You’ll have to poke around. A sampling: Women and WOMM; B2B and WOMM; WOMM and ethics; WOM and blogging.

Also see Technorati.

Bottom line: WOMM has come into its own as a separate and defined marketing niche. The notion that this form of marketing can be codified and measured is fascinating. Stay tuned…

1 comment for And the word-of-mouth on WOMMA’s Florida conference is… »

  1. When is the event? I went to the WOMMA site and only saw an upcoming even in Spain and San Jose???

    Comment by Josh — April 19, 2006 @ 8:00 am


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