September 2, 2014

Splogs May Be 1 in 5

Posted by: of One By One Media on 12/22/05
It is reported in Adweek that there are 80,000 blogs a day popping up on the internet and 1 in 5 of those might be spam blogs.  Frankly, I believe that number may be higher than 20% as reported.  I am not stating that I have the pulse of the entire blogosphere, but I’m certain that there are not that many legitimate blogs being set up and content provided on a regular basis.  The article states that Umbria, a Boulder based company looked into some of the numbers:
 Umbria examined results in October from three blog search engines—Technorati, IceRocket and BlogPulse—and found them rife with spam sites. On average, 44 of the top 100 results on the engines were spam. For instance, an Apple iPod search turned up splogs in 80 of the top 100 results on IceRocket, and 75 and 71 on BlogPulse and Technorati, respectively.
What the numbers did not tell us were the number of blogs being lost each day through attrition.  Those bloggers that tried it out for a few days to see what the hype was about and then abandoned the platform.  I’m certain that Google has numbers through its blogging tool Blogger that would perhaps track the numbers of their blogs that are not active or have remained dormant over a period of time.  In fact I would assume that for purposes of cleaning out their system of dead blogs, they would discontinue the accounts of those blogs not updated for a period of time, perhaps putting them on a suspension basis and then dropping them from the database once a redemption period expired.  I might investigate this further with them and report the details.
Cross posted from One By One Media
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3 comments for Splogs May Be 1 in 5 »

  1. Hawaii Resort…

    Hawaii Resort…

    Trackback by Hawaii Resort — March 8, 2006 @ 8:52 pm

  2. acnetreatment…


    Trackback by acnetreatment — March 30, 2006 @ 6:01 am

  3. Yep… I have noticed a fair few of these blogs (didn’t know they were called ‘splogs’) I wonder if there should be some rule that if a blog is not updated every month (being generous) then it gets automatically deleted.

    Comment by Steven A Harold — June 19, 2006 @ 4:46 am

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