February 23, 2018

IBM’s Podcast Guidelines

Posted by: of Diva Marketing Blog on 12/7/05

Like it or not … corporate guidelines for blogging are becoming SOP (standard operating procedures). Next up podcasting guidelines?  Yup and IBM is the first company, I know of, to draft guidelines for podcasts. Can vlogging guidelines be far behind?

IBM’s blogging guidelines
were used as a basis and then a few extra podcast/medium specific
guidelines were added.  Most are common sense and reflect a standard of
professionalism that should not be a big deal within a business

IBM’s Podcasting Guidelines

Do not podcast IBM Confidential material.
Currently there
is no way to protect/encrypt audio files in a manner that meets IBM’s
security guidelines. Files can be easily shared outside of IBM. Don’t
disclose anything you wouldn’t disclose outside the company.

Be mindful not only of what you say, but how you say it.
the way you say something — the tone of your voice, such as a hint of
sarcasm — can be as revealing as what you say.

Protect your privacy and the privacy of others.
Make sure
you don’t record any person without his or her consent and awareness.
Surrepitiously recording and distributing conversations is a breach of
other’s privacy and can have severe consequences for you. Start each
audio recording by identifying all the individuals participating.

Set the bar as high as you can for audio production and content quality.
podcasts that present topics or points of view relevant to IBM’s
business or broader corporate interests inevitably reflect on the
company’s brand. To put it bluntly, if it does not sound good, even the
greatest ideas may not be enough to hold a listener’s attention.
There may be some invitations to participate in non-IBM podcasts that warrant IBM Communication’s involvement.
should treat these the same way you would treat an interview request
from a reporter. If you’re in doubt, be sure to talk to your local
Communications people to discuss the opportunity before agreeing to

 Identify your podcast as the voice of an individual or small group within the company, not the “official” voice of the company.
is similar to the standard disclaimer in IBM blogging guidelines — but
in the case of a podcast, it’s necessary to make such a declaration

 Before you initiate a podcast, ask yourself if it is the most appropriate method to communicate with your audience.
creating a podcast, listen to some. Experience what podcasting is like
from the audience’s perspective. Go out and listen to some podcasts.
What do you think works well? What do you dislike? What is it that you
have to say — and is this the right medium in which to say it?

IBM also reminds its folks that MP3 files (like blog posts) can remain accessible for a very long time. Aint that the truth!

Read More: Corporate Blogging Guidelines

Heard it from: Christopher Hannegan’s Blog Employee Engagement

2 comments for IBM’s Podcast Guidelines

  1. […] You can read IBM’s podcasting and blogging guidelines here. I expect this to advance to video in the near future. As this evolves, maybe IBM could open another line of business for employee lead bands and create a music label or “TV” station! […]

    Pingback by Web Strategy by Jeremiah » Employee lead Podcasting at IBM yields Benefits — September 5, 2006 @ 3:41 am

  2. […] In contrast, IBM embraces and encourages its employees to blog and podcast. Web strategist Jeremiah Owyang points out the benefits to corporations that take that approach. Corporate Benefits: […]

    Pingback by Brian Parsons » Blog Archive » New Civil War at HP at the Highest Levels — September 14, 2006 @ 5:39 pm

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