July 30, 2014

The Business of Blogging

Posted by: of Online Marketing Blog on 11/4/05

A few months ago Technorati invited over 30,000 subscribers to its email newsletter to participate in a 18 question survey on blogging. There were 821 respondents.

The survey found that most bloggers blog to position themselves as an authority in their field and were fairly skeptical of corporate blogs, noting more trust in individual employee blogs.

You can view much of the raw results in tablular and graphical format on the Edelman site and some analysis on the Edelman blog. Technorati has published their own summary findings of the survey and eMarketer has published their take as well.

eMarketer is also offering a new report on business blogging:

The Business of Blogging report aggregates the latest data from Blogads,
Forrester Research, Gallup, Harris Interactive, InsightExpress, Perseus
Development, Pew Internet & American Life Project, Quris, Technorati, TNS
and many others—with eMarketer’s objective, unbiased analysis to give you the
information you need to make well-informed business decisions on the future of
online marketing.

Traditional media seems committed to sending out mixed messages about business blogging:
Fortune – No escaping the blog

Forbes – Attach of the Blogs

BusinessWeek – Blogs will Change your Business

Reports like “The Business of Blogging” seem more attractive to those looking for objective insight. But is it objective?  I have not purchased the report and if anyone else has, I would be curious about your thoughts on it.

1 comment for The Business of Blogging »

  1. [...] After getting Jim’s email, I recalled the Blogger Survey conducted by Technorati and Edelman last year that provided some interesting insights focusing on how bloggers interact with companies and PR firms. The Corporate Blog – Best Practice survey focuses more on how businesses use blogs and it will be interesting to compare the results with previous research. [...]

    Pingback by Corporate Blogging 101 » Blog Archive » Corporate Blogs Best Practices Survey — March 19, 2006 @ 6:57 am


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