According to an article in today’s Wall St. Journal (sub. req.), Audible will be releasing technology, already deployed in it’s audio book products, for the podcast market which will help track and measure the listenership of any given podcast that’s run though its proprietary system.
Audible is making its tracking service available to outside podcasters.
The company will charge three cents per downloaded podcast to report
whether a downloader listened, and for how long. Audible will also
offer tools that will stop the podcast from being emailed to others. It
will charge five cents per download to track listening and attach the
access restrictions. For half a cent per download, Audible will insert
an ad relevant to the podcast.
Let’s all line up, nice and orderly now, to get in partnership with Audible to better track ads in podcasts. The technology will be made available some time next quarter.