August 2, 2014

Audible Releases Podcast Listenership Measurement….Sort of…

Posted by: of Made for Marketing on 11/11/05

The end of an era where we can’t meausure podcast listenership is almost over, so says Audible.com. I’m betting that this was ‘all the rage’ at the Portable Media Expo near Los Angeles today.

According to an article in today’s Wall St. Journal (sub. req.), Audible will be releasing technology, already deployed in it’s audio book products, for the podcast market which will help track and measure the listenership of any given podcast that’s run though its proprietary system.

Audible is making its tracking service available to outside podcasters.
The company will charge three cents per downloaded podcast to report
whether a downloader listened, and for how long. Audible will also
offer tools that will stop the podcast from being emailed to others. It
will charge five cents per download to track listening and attach the
access restrictions. For half a cent per download, Audible will insert
an ad relevant to the podcast.

Let’s all line up, nice and orderly now, to get in partnership with Audible to better track ads in podcasts.   The technology will be made available some time next quarter.

2 comments for Audible Releases Podcast Listenership Measurement….Sort of… »

  1. Vista loves RSS. So should all Marketers!

    I had a few folks from my Marketing team talk to me about “What is RSS?” Looking for some good articles…

    Trackback by Leading Trump - Pradeep U.N. & his Blog about Nothing. — November 12, 2005 @ 9:39 am


  2. Vista loves RSS. So should all Marketers!

    I had a few folks from my Marketing team talk to me about “What is RSS?” Looking for some good articles…

    Trackback by Leading Trump - Pradeep U.N. & his Blog about Nothing. — November 12, 2005 @ 9:40 am


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