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Jim Turner (a fellow BBC-er) posed an interesting idea to me today, is Google complicit in the whole splog problem? This question turned into a great blog post. Jim isn’t pointing fingers per se, but let’s lay out the premise here. Google owns both Blogger and AdSense. A splog can put AdSense on their blog pretty easily and quickly. Then the splogger scrapes content from legit folks like us, then people visit the splog and click an AdSense ad. Google makes money.
Hmm. Personally I don’t think Google is complicit in all this. Granted they are probably reaping some significant monetary benefits from ads on splogs, but I think Google is just as pissed as we are at this. Google is trying to be a big, yet cool, company and being labeled a purveyor of online vermin doesn’t help one’s bottom in the long run.
As Jim points out, splogs are a big problem. Hopefully the recent changes to Blogger will make it harder for sploggers to get their work done. Now if we could only smite the trackback spammers.
Orginally published on the Qumana Blog.
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