I just noticed this panel at NY AdTech, Nov. 7th:
Creating and Distributing A Corporate Blog
Many
companies are creating blogs to connect with their customers. Should
you have one? And if you do, are you doing it “right?� Should you
provide an RSS feed for your blog and how does that work? While you may
own and run your blog, you need to think of this as your contribution
to a much larger ‘discussion’, i.e. it’s about the blogosphere not the
blog. It’s about participation vs. publishing with links. Corporate
blogs can effectively promote organizational messages, information and
ideals. They are great for feedback and for keeping fresh information
in front of your most influential customers. Find out the magic do’s
and don’t and how to get started.
MODERATOR:
Michael McGuire, Research Director, Gartner Group
SPEAKERS:
Michael Terpin, Chairman & CEO, Terpin Communications Group
Pauline Ores, Web Marketing Strategist, IBM.com
Stowe Boyd, President, Corante
Michael Wiley, Director, New Media, GM Communications
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