Tony Williams, the esteemed mayor of Washington DC, has joined the blogosphere. On the 15th of August Mayor Williams launched Mayor’s Blog. He posted a couple of paragraphs and told his constituents to "stay tuned." Expectations were set that the new blog would connect the Mayor with the citizens of DC.
The people chatted; they welcomed Mayor Williams to the blogosphere,
expressed their concerns and even offered the Mayor blog advice: need
an RSS feed, filtering comments is not transparent, read other DC
blogs and don’t forget to remind people it’s really you.
And then they waited. And waited. And waited. The people were getting
annoyed. Where was their leader? Where was the connection? "When
are you going to say something interesting, helpful, provocative or
something? So far it’s a snooze with a long time between snores."
Mayor Williams came back a week later with Star Wars humor. Yoda would say, "a weekly paragraph will not an exciting blog make." Then he really got serious and set expectations for himself….
Generally speaking, I will try to be cogent and consistent. By this I mean: first, providing you observations you can’t find elsewhere in over 100,000 pages of the website; and second, stating the same, take your pick – distinctive or disgusting comments regardless of the audience and the circumstances.You should know my position on an issue, whether you agree with it or not. Blase press releases will not a …YODA!
And expectations for the readers … the blog is not a service line but righteous indignation or comforting, supportive comments are welcomed.
Mayor Williams, I think you’re getting this blog stuff….go forth unto the blogosphere and prosper.
A lesson for all bloggers – "a weekly paragraph will not an exciting blog make."
Article in the Washington Post (free subscription required).