When noted offline direct mail copywriter and author Bob Bly launched his blog about 6 months ago, I felt that business blogging had indeed tipped (A nod to Malcolm Gladwell’s popular book, the Tipping Point).
Now, even the most cynical holdouts have more proof that blogs mean business. Forbes.com recently released the annual "Best of the Web" issue and the feature story was titled "Blogs That Matter."
From the Forbes article: In this Summer 2005 edition of Forbes.com Best of The Web, our editors have trained their sights on the rapidly expanding world of blogs, collectively known as the "blogosphere."
Editors from Forbes spanned the blogosphere and unearthed 6-10 favorite picks in 20 categories ranging from Art and Literary Blogs, to Small Business, Marketing, Shopping and Music Blogs. Each blog was given a brief review and a quick what’s best and worst about the blog blurb. The collective list, totaling 100 blogs, is a virtual road map of the established blogging landscape. Without a doubt, there are omissions of deserving blogs in every category but, as a tool to advance the spread of business blogging, they have done the blog world a good deed.
Blogging longevity and previous blog notoriety seemed to score high marks in the selection process as a scan of the winners turned up many very established blogs. But, every category also seemed to possess one or two little-known titles. (At least little-known to me)
A scan of winners in the technology category, for instance, gives us a list that likely already appears in many a blogger’s RSS reader, mixed with one or two new finds.
The Forbes name carries with it some major credibility for the world of blogging and I, for one, can attest to the fact that this type of mainstream media exposure for business blogs is advancing the form and function of blogging at an increasingly rapid pace.