Thanks to B.L. for this link to a good (not great, good) interview with the PR person from Kryptonite about that little PR problem they had (understatement of the year, I know)—Naked Conversations- Kryptonite Argues Its Case. The interview is just good and not great, because I was expecting (hoping for) a little more (okay a lot) transparency from Kryptonite spokeswoman. I still have to wonder how they didn’t know about being able to pick these super-locks with a freakin’ Bic pen. That being said, she did admit that they blew it. They don’t, and rightly so, feel a blog would’ve solved the problem. It would’ve helped for sure. What they are doing now is monitoring the Blogosphere more closely. That’s a good thing. Proves my earlier point … you have to keep close tabs on the Blogosphere. Watch your brand and your people. I think now that Kryptonite has come out publicly and said this—the Blogosphere’s favourite case study and whipping boy—other companies should start to take noticed.
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