So, in case you haven’t noticed, I’ve been posting to this blog a lot less lately. Regular readers may know that I took a full-time job six months ago (at DoubleClick) and a few months after that, I ended up taking over my department (Director of Research), as a result of which, I am very busy these days.
Sadly, evangelizing the marketing value of blogs is not tightly aligned with my job or DoubleClick’s business interests, so this site has been a labor of love. More to the point, however, I think the mission of the blog has to a certain extent been accomplished. When I began it, I felt there was a need for a voice on the web articulating this business value and highlighting the many new business blogs as examples for others to follow. In the just over a year since I started the blog, however, stories like the recent one in BusinessWeek have been making the case very well in the mainstream media, and there are many other blogs talking about the same issues, including those I link to on the left of this page under "From Whom We Steal." The best of those, IMHO, is Steve Rubel’s MicropPersuasion, in whose shadow I think this blog has been living for some time.
Therefore, with mixed feelings I am going to make formal what has been de facto the case for a few months: I don’t plan to update this blog very often going foward. Perhaps I’ll find something on-topic to say from time to time, and I welcome the other contributors to this site to feel free to remain as active as they want (which past performance suggests not especially active).
Meanwhile, if you need a fix of Bruner postings, I do still post a few times a month about general Internet marketing topics at ExecutiveSummary.com and more often about general nonsense at my personal site, Bruner Blog. I also do have plans to launch some new topical resources in the coming months, so stay tuned. Until then, thanks for your attention and I wish you all productive business blogging!