Just had a call with Todd S. (are last names important?), and he was aggrieved by the last paragraph of this piece:
For now, many big companies are sitting on the
sidelines. "We’re in a wait-and-see mode," says Stuart Bogaty, senior
partner and managing director of mOne Worldwide, a digital ad agency
that is part of WPP
Group. He thinks that companies will remain skittish until agencies can
better monitor and control what individual bloggers are saying about
them. On the other hand, that might undercut their renegade appeal. "If
we were able to convince a blogger to do that," he notes, "it would
reduce the value of his blog in general."
The link above allows free access to the story for a week, so read it while the reading is good.