Communication consultant Debbie Weil dings the executive bloggers at Boeing and GM for neglecting to comment on recent big negative news about their companies (CEO resigning in sex scandal and major drop in earnings forecast respectively).
She’s got a good point. It’s also probably the kind of scenario that freaks out most companies about blogging. But, as she points out, if you’ve got it, you might as well flaunt it (i.e., you’ve earned positive credibility with an audience of readers through these blogs, so you may was well use the channel to advance a positive interpretation of such bad news rather than ignore the elephant in the room).
Debbie Weil: GM & Boeing: Corporate “Tell-It-Not” Blogs
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