February 23, 2018

ClickZ: MWW Debuts Blog Marketing Practice

Posted by: of ExecutiveSummary.com on 01/5/05

Blog consulting has apparently gone big-time. ClickZ reports:

Interpublic-owned PR firm MWW Group today launched a Web log marketing practice. Blog 360 will advise clients on strategies to create, participate in, monitor, and advertise in blogs.

"We’ve formed a specialty practice area around blogs, but we really believe they are an important part of any communications plan," said Alissa Blate, MWW Group’s EVP and director of consumer marketing.

Blog 360 will be a component of MWW’s Marketing-360 approach, which supports brands through multiple audience contact points. Depending on a client’s needs, MWW’s plan might include creating a CEO blog for reputation and branding benefits, or a tech blog for information, Blate said. Blog monitoring will likely be a part of any plan, she added.

Ironically, I can’t find anything about it on MWW’s own site, which like so many agency sites is all in Flash and hence very hard to navigate. I can’t even find anything about their "Marketing-360 approach" referred to in the story. Dare I suggest, their site could use a <cough> blog </cough>?

ClickZ: MWW Debuts Blog Marketing Practice

1 comment for ClickZ: MWW Debuts Blog Marketing Practice

  1. Thank goodness they understand the blog community and the underlying design aesthetic with a Flash intro in a pop-up browser window. (snark!)

    Comment by Andy Wibbels — January 6, 2005 @ 10:12 am

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