April 24, 2014

StonyfieldFarm.com Outranks Dannon.com on Alexa

Posted by: of ExecutiveSummary.com on 12/18/04

In light of my recent case study on Stonyfield Farm’s blogging efforts, I decided to look at their rank on Alexa. Then I thought of something that proved quite interesting: check out StonyfieldFarm.com’s traffic (according to the admittedly dubious Alexa ranking system) compared to Dannon.com.

UPDATE:
Ironically, I just learned that Groupe Danone owns 85% of Stonyfield Farm.

3 comments for StonyfieldFarm.com Outranks Dannon.com on Alexa »

  1. The Alexa ranking is too be taken with a pitch of salt – it can be wildly inflated by SEO techniques such as auto hits . But as Sotnfield Farms traffic approaches infinity it becomes an exact science !

    Comment by Tobe Smith — February 3, 2005 @ 4:13 pm


  2. Dannon has several other sites, one for each of their brands.

    Comment by Paul Brooks — May 11, 2006 @ 4:28 pm


  3. Stonyfield Farms is the only yogurt I buy for myself. It’s very good and has good ingredients. However, what I do miss are the lids that go on the container. I would like to recycle the container but need lids!!!

    Comment by Ricky J. Henry — May 25, 2006 @ 11:10 am


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