If you can get past the corny lead without puking, the story suggests that Jupiter Research’s blogs are actually driving real business leads:
The at-times offbeat journals are stirring sales leads from clients who otherwise might not have contacted Jupiter, says David Schatsky, chief of research at JupiterMedia’s Jupiter Research unit.
“One example is tech vendors whose marketers are checking to see if Jupiter mentions their products and what we say about them,” Schatsky said.
The company can’t say just how much business the blogs have generated. But Schatsky says scores of potential clients have contacted Jupiter because of the blogs.
Investor’s Business Daily: Blogs Bring A Boost To Jupiter Research
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