May 17, 2012

Computerworld: Business Weblogs Are Double-Edged

Posted by: Rick E. Bruner of ExecutiveSummary.com on 11/18/04

Michael Gartenberg, VP and research director at Jupiter Research, writes this piece with three key pieces of advice:

  1. Know what’s being said about your company on other people’s weblogs
  2. Go slowly when creating official corporate blogs
  3. Establish guidelines for workers who identify themselves as company employees while doing personal blogging

 

Computerworld: Business Weblogs Are Double-Edged

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