February 8, 2012

MarketingVox: Mazda’s Blog+Viral Campaign Falls Flat

Posted by: Rick E. Bruner of ExecutiveSummary.com on 10/25/04

MarketingVox and Adrants report on yet another dub faux blog. Marketers, please, please get the point: blogs are about building trust, not spinning it.

UPDATE:
MediaPost reports that the blog has packed it in, in ignominy.

MarketingVox: Mazda’s Blog+Viral Campaign Falls Flat

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