Piece about ad agencies using weblogs (not as ad vehicles but as customer communication tools). Generally skeptical in tone. Includes examples of blogs by Butler, Shine, Stern & Partners’ Influx Consulting, A Fine Kettle of Fish by Bob Cargill of Yellowfin Direct
(which is a weak example of a business blog in my book, as the blog doesn’t link to the business site or vice-versa, as far as I can see), Urban Intelligence by Urban Advertising and Richard Edelman’s blog. The story also quotes our own Steve Rubel.
Aside from its stand-offish tone about blogs, I have a few nits, such as "weblog" is one word, damnit, the company’s name is Gawker Media, not Denton Media and why the hell put a story about blogs on your web site without hyperlinks to them? But, whatever.
I’m amused to see Steve Rubel had a link to the story yesterday, though it appeared in the print edition only today. That tells you something about blogs, no?