May 20, 2024

MediaPost: On Blogocracy and Its Significance

Posted by: of ExecutiveSummary.com on 08/20/04
rock-bruner

Rock Bruner
Internet consultant

MediaPost columnist Mark Naples doesn’t think that blogs rock, but he thinks that I do. More to the point, he thinks I am “Rock Bruner.”

Okay, I know he doesn’t really think that, as we know each other. The “i” and the “o” are next to each other on the keyboard after all. But I can’t resist mulling over all the personal slogans it suggests:

  • Like a Rock!
  • I rock!
  • Rock on!
  • Rick Rocks ‘n’ rolls!

Okay, it’s not that funny, but it’s been a long week.

As for the premise of his article — that he doesn’t see what the big deal is about blogs — needless to say I disagree. In fact, I’d venture to sound so 1997 as to say he “doesn’t get” blogs. (A sure sign: he thinks they’re pretty much like bulletin boards.) I’d love nothing more than to Fisk the article and point out all the reasons why blogs, and not I, indeed do rock, but I’m behind on a client deadline. So I invite all you other blog boosters to have a go at him.

MediaPost: On Blogocracy and Its Significance

3 comments for MediaPost: On Blogocracy and Its Significance

  1. To be fair, I’m not sure I get blogs either. Or, more accurarately, I’m not sure there’s anything to get.

    If they work for you, they’re a no-brainer. If they don’t work for you, they’re a complete waste of time.

    Their utter simplicity flummoxes a lot of people, IMHO. They’re too used to the the $10K “total online enabling solution” or whatever.

    My main grip is that keeping up with my blogroll takes far too much time. Too much good content out there. Too much work sifting through the pile in order to find the golden nuggets.

    Comment by hugh macleod — August 22, 2004 @ 1:41 am


  2. Hugh, maybe the bit you don’t get about blogs is how they *can* be made to work for you. If we’re talking commercial operations, there are definitely many companies that should not be blogging. But there may be ways in which the blogosphere can be worked to those companies’ advantage.

    There is a lot to get.

    As for there being too much good content…Well, great. I’m a little annoyed that there are so many good books and magazines out there that I don’t have time enough to read them all, but I’d rather that than be bored and uninspired with nothing worthwhile to turn to.

    Comment by Jackie Danicki — August 22, 2004 @ 9:59 am


  3. Find the right blogger who you trust, you care, you respect or even you hate.. but not every normal persons’blogs , then you can find the right stuff you want…

    Blog does has its benefits, but whether people can get them for either personal or business use, it depends on the aim , the motivation, or even the qualification and reputation of both of blogger or visitors themselves, and the way people look at it.

    Everything is the same, it depends..

    Comment by Haiyan — September 1, 2004 @ 2:14 pm


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