Interesting example of the network effect of blogs. The About statement explains:
Using the power of weblogs for open-source charity. Don’t just fight evil: Strengthen the good.
STG is the nexus of a network of bloggers committed to raising awareness for small charities around the world. Every three weeks this space highlights a new ‚Äúmicro-charity‚Äù‚Äîa small, inspiring charity, one with a real face and where $1 makes a difference‚Äîand the bloggers in the network link to that post, sending traffic, and awareness, the charity‚Äôs way.