March 29, 2024

Poynter: Newspaper Blogs and Making Money

Posted by: of ExecutiveSummary.com on 07/23/04

Steve Outing, a columnist for Editor & Publisher and blog enthusiast, reports on Poynter’s site that the Spokane Spokesman-Review has started successfully selling ads on some of the paper’s blogs, recently recruited from among the paper’s reader community.

CORRECTION:
Ken Sands, managing editor of the new media division of Spokesman-Review, notes this (in the comments field, but I highlight here):

Slight correction: the ads are being sold on blogs that are produced by staff writers. The site also links to community bloggers, but doesn’t sell any advertising related to non-staffers.

Poynter: Newspaper Blogs and Making Money

2 comments for Poynter: Newspaper Blogs and Making Money

  1. Newspaper blogs selling ad space

    A newspaper in Spokane, WA is successfully selling ads on it’s blog and
    recruiting local bloggers (by posting a bio …

    Trackback by View from the Isle — July 24, 2004 @ 10:37 am


  2. Slight correction: the ads are being sold on blogs that are produced by staff writers. The site also links to community bloggers, but doesn’t sell any advertising related to non-staffers.

    Comment by Ken Sands — July 26, 2004 @ 11:29 pm


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