ClickZ’s comely columnist Tessa Wegert has written a three-part series on blogs and marketing (Part 1, Part 2 and Part 3). I might nitpick with some of its points — e.g., “At minimum, blogs should be updated daily” (ideally, perhaps, but I don’t know about “at minimum”; this blog, for example, flunks that test miserably of late), the idea that a blog isn’t a blog if it doesn’t have comments turned on (so Instapundit isn’t a blog?), or the tired old saw of spotlighting Raging Cow as a blog marketing disaster) — but by and large, it’s a sensible advice piece well worth a read.
ClickZ: Ads on Blogs, Blogs as Ads
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