Jewelboxing is a startup with an innovative product: a system that lets you custom design the jewel boxes for your personal CDs. An innovative product requires an innovative approach to marketing, hence a lively blog. I like the blog’s statement of purpose, too:
We thought it might be useful to document the process of starting an online business from scratch. Jim Coudal will periodically post here about issues involving our product and business plan. Hopefully things will go well but even if the whole thing goes down in flames, it’ll probably be interesting to watch.
Thanks for the tip from Todd S.
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