Gawker Media has just released its latest commercial blog property, Defamer, a Hollywood gossip site. Knowing Gawker’s style, the blog promises to be smart Hollywood gossip, which would really be something new. Remains to be seen, however, whether an industry that takes itself as seriously as Hollywood will be able to laugh at itself or will just devote all its energy to decrying the Defamer.
Publisher Nick Denton writes in an email announcing the site:
in so far as a city ever needed a gossip rag, LA is crying out for a Defamer. For a city that’s in many ways the cultural capital of the world, it’s woefully under-gossiped.
Sure, the celebrity weeklies give the latest tittle-tattle on the reality TV romance of the week. But the real stars of Hollywood are the producers, and agents, and PR flacks, and studio execs, and screenwriters. They’re usually behind the scenes. No longer.
Unlike the other Gawker media products, the author of Defamer, “a Hollywood peon” him- or herself, will remain anonymous (we’ll see how long that lasts before he/she is outed).
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