March 29, 2024

BlogAds: Blog Readers Survey

Posted by: of ExecutiveSummary.com on 05/24/04
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My old buddy Henry Copeland, CEO of the weblog ad network BlogAds, fielded a survey of blog readers. He has some 50+ blogs post a link to the survey and more than 17,000 blog readers filled it out. I’m disappointed and a bit annoyed that he didn’t take me up on my offer to help him design and implement this survey, which we discussed a few weeks ago, but the results are still interesting (but Henry, how much more interesting they could have been if I had help! 😉

Highlights include:

  • Average age: 39*
  • Percent of all respondents who are male: 79%
  • Average household income: $98,000*
  • Average number of blogs respondents read daily: 8*
  • Percent of blog readers who do NOT write blogs: 79%
  • Percent who have clicked on an ad on a blog: 67%

* Noted responses are my analysis of BlogAds’s data, which BlogAds reports differently.

BlogAds: Blog Readers Survey

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