September 2, 2014

AdTechBlog

Posted by: of ExecutiveSummary.com on 05/24/04

AdTech is the leading conference for Internet advertising and marketing professionals, with some 3,000+ attendees expected for the next three days in San Francisco. I am one of the co-creators of the AdTechBlog, along with the other folks from MarketingVox and a team of volunteer bloggers. We pioneered it in November at the NY show, and the folks who run AdTech liked it enough they agreed to let us partner with them again.

It’s an interesting partnership whereby they retain “ownership” of the product, at least in as much as the domain name, yet they cede to our team total editorial independence. They make a handful of free passes to the three-day show available to our team (which otherwise sell for $1,500 each), and we agree to write something (as we see it) about many of the show sessions, as well as the after-hours party scene, the buzz at the exhibit hall, etc. Promised to be fun.

Frankly, I think it’s a model that would make sense for a lot of industry conferences.

Link

2 comments for AdTechBlog »

  1. Rick, my e-mail, Lotus Notes, won’t let me e-mail you via your click “email me.” It would help if you gave a hint at what your e-mail address is.

    Check out my blog on health care policy and economics, which can be classified as a busines to business, small business or media blog. http://www.businessword.com. I’m nearing 1,000 posts in 14- months.

    Comment by Donald E. L. Johnson — June 7, 2004 @ 3:18 pm


  2. Really great business site – can we add articles here at all ?

    Comment by business plans — June 21, 2004 @ 3:56 am


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