AdTech is the leading conference for Internet advertising and marketing professionals, with some 3,000+ attendees expected for the next three days in San Francisco. I am one of the co-creators of the AdTechBlog, along with the other folks from MarketingVox and a team of volunteer bloggers. We pioneered it in November at the NY show, and the folks who run AdTech liked it enough they agreed to let us partner with them again.
It’s an interesting partnership whereby they retain “ownership” of the product, at least in as much as the domain name, yet they cede to our team total editorial independence. They make a handful of free passes to the three-day show available to our team (which otherwise sell for $1,500 each), and we agree to write something (as we see it) about many of the show sessions, as well as the after-hours party scene, the buzz at the exhibit hall, etc. Promised to be fun.
Frankly, I think it’s a model that would make sense for a lot of industry conferences.