April 28, 2024

Perseus Development: The Blogging Iceberg

Posted by: of ExecutiveSummary.com on 04/14/04
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Perseus Development, a survey software maker, estimated in late 2003 that there are some 4 million blogs worldwide published using the hosted solutions of Blog-City, BlogSpot, Diaryland, LiveJournal, Pitas, TypePad, Weblogger and Xanga. Notably, this estimate would exclude all the blogs that are run on their own domains via services such as Blogger and the most popular blog publishing platform, Movable Type.

The white paper goes on to project that there would be some 10 million worldwide by 2004.

The NY Times points out that the study finds a 66% churn rate for all blogs started. Clay Shirky, an adjunct assistant professor in the Interactive Telecommunications Program at New York University, puts this in persepective: “The truth is, a churn rate of less than 80 percent on a technology growing this fast is very, very good.”

Perseus Development: The Blogging Iceberg

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