July 23, 2014

How to Restart a Blog When You’ve Been on Hiatus for Three Years

Posted by: of Stephan on 05/14/13

I left my blog dormant for a few years, but I’m finally back in the saddle! I drafted up a post entitled “How to Restart a Blog When You’ve Been on Hiatus for Three Years” because it seemed fitting. Here are my main points to get you started:

1. Jump in and write something. No apologies. Or a lengthy explanation or justification for being off the grid.

2. Get some tools or processes in place that will make it as painless as possible to post. Like Dragon – which incidentally is available as an iPhone/iPad app.

3. Hire a virtual assistant if that will help you. (More on using VA’s in a future post).

4. Roll out a site redesign at the same time to let everybody know you’re reengaged and committed.

5. Don’t try to get all your readers all caught up on your life all in one post. You’ve got plenty of fodder for many blog posts – so save it for later.

6. Finally, silence the perfectionist in you. I have this bad habit of pouring over my blog posts – my articles even more so – trying to make them perfect. I put a dozen hours or more into articles on search engine land. That’s crazy. That’s not good use of your time. Much better to freeze all those great ideas and insights stuck in your head – share them with the world. It’s okay if the sentence structure isn’t always on the mark. It’s a blog post for Pete’s sake.

MarketingVox: W Hotels Tries Blog Media Strategy

Posted by: of ExecutiveSummary.com on 02/27/05

MarketingVox points out that W Hotels is advertising on the HotelChatter blog.

MarketingVox: W Hotels Tries Blog Media Strategy

Business Blog Awards

Posted by: of ExecutiveSummary.com on 02/24/05

I can’t believe this is my first post about the Business Blog Awards. I could almost pretend that this post was timely, as the awards were just announced yesterday, but the pathetic truth is I just stumbled across the site for the first time now. That despite the fact that Jeremy Wright, one of the masterminds behind the site (along with Daron Barefoot, his partner in crime at Inside Blogging) emailed me about it a couple of months ago. (Awful confession: I barely ever look at the email sent to the Gmail account I set up specifically for this site.) Have I mentioned that I’m really busy with a new job?

Needless to say, I didn’t win an award.

Link

CheapTickets Pulls Out of Sponsorship of Gawker Travel Site

Posted by: of ExecutiveSummary.com on 02/24/05

Easy come, easy go. It was just over a week ago that I noted Gawker Media had launched two new sites with exclusive ad sponsorship, including GridSkipper, a travel site sponsored by CheapTickets. Well, it turned out that the racy tone of the blog was too rich for CheapTickets’s blood and it’s withdrawn its sponsorship.

This promises to be a touchstone for all those who doubt the viability of blog advertising. I agree that it will take a while, if ever, before many advertisers feel comfortable with the unrestrained tone of blogs, but I also agree with Nick Denton, Gawker’s publisher, that it’s their loss; speaking to PR Week, he said:

"We’d rather lose the occasional advertiser than the character that
attracts the audience in the first place. If an advertiser wants a safe
environment, there are thousands of tired media outlets to choose from.

"Weblogs are supposed to be unexpected and wincingly frank.
That’s an essential part of the appeal to a generation that’s turning
away from network television and print media. We had a million visitors
to our sites on Tuesday alone."

Details on PR Week.

Jupiter Analysts Tell Scoble to Get Over Himself RE: RSS

Posted by: of ExecutiveSummary.com on 02/23/05

Microsoft’s uber blog evangelist Robert Scoble is frothing at the mouth he’s so mad about about a marketer daring to not have RSS on his site. He blogged [emphasis his] "Sorry, if you do a marketing site and you don’t have an RSS feed today you should be fired. I’ll say it again. You should be fired if you do a marketing site without an RSS feed." Easy, boy. We’ll get a doctor. You’ll pull through.

Jupiter Research analyst Eric Peterson politely suggested Scoble get a grip, that RSS really isn’t for everyone. His colleague Michael Gartenberg concurs. Me too.

Business Development Institute: Blogging Goes Mainstream

Posted by: of ExecutiveSummary.com on 02/21/05

A new seminar on business blogging: "Blogging Goes Mainstream: New Media For Corporate Growth." Cost: $125.

Attendee Profile:

  • Corporate Communications and Marketing
    Executives
  • Product Development Executives
  • Brand Managers and Directors
  • Technology Executives
  • Research Analysts
  • Advertising and PR Professionals
  • Journalists and Bloggers

Where: Microsoft Customer Briefing Center

1290 Avenue of the Americas, Between 51st and 52nd Street, 6th Floor

New York, NY

When: April 28th, 2005

4:00PM – 8:30PM

Business Development Institute: Blogging Goes Mainstream

Weblogs Inc. the Darling of BusinessWeek

Posted by: of Made for Marketing on 02/17/05

Scott Kessler of BusinessWeek has picked his five favorite companies to watch in ’05 and I’m sure you’re surprised to read that there’s a blogging company included. 

Weblogs, Inc., co-founded by Brian Alvey and Jason Calacanis, is the company behind well regarded blogs like the Autoblog.

According to Scott:

I believe blogs will grow increasingly prominent, because they offer interesting and unique content, are easy to search and organize, and have the potential to generate notable revenues and profits through the use of online advertising (primarily keyword search) and affiliate marketing. Gawker Media is another major network of blogs.

iMedia Connection: Bye Bye Email?

Posted by: of ExecutiveSummary.com on 02/17/05

iMedia writes:

Speakers at a recent Blog Business Summit believe blogs are replacing email as an effective two-way dialog tool.

Going forward from the recent Blog Business Summit in Seattle, two powerful messages have been reverberating through the marketing world:

1. Blog feeds are rapidly replacing email as a form of proactive marketing communications
2. Marketers wishing to post their own blogs should not approach the form as another one-way communications medium, but should plan for their blogs to offer two-way dialog.

Yawn. I’m so tired of this idea that blogs and/or RSS are ever going to replace email (as I’ve said before). Why do journalists always think that a new medium means the death of an old one? Radio is still doing very well, thank you, despite TV having come along some 60 years ago now. Blogs are good. Email is also good. Spam is bad, but spam is not the end of email. Let’s not throw the baby out with the bathwater. As for RSS, I still don’t use it. Still haven’t found a platform I really like. And besides, I get too much email already and don’t feel like I have to stay up to the minute on every blog in the world… But maybe that’s just me.

iMedia Connection: Bye Bye Email?

AdTech SF Features Three Blog Panels

Posted by: of ExecutiveSummary.com on 02/16/05

There was a day when I had to talk AdTech into a panel on blogs (November 2003). For their next show in San Francisco, April 25-28, I’m interested to see they have three sessions on blogs and kindred topics: "The New Personal Web," "Feeding the Beast: RSS, Data Feeds, PodCasts and More," and "Micropersuasion and Blogvertising."  Most amusing, Steve Rubel, an AdTech panelist and would-be contributor to this site, managed to get his session named after his blog!

WhatCounts Introduces Blog Hardware

Posted by: of ExecutiveSummary.com on 02/15/05

Sounds a bit silly, but an email services firm called WhatCounts has launched a new blog system, dubiously named BlogUnit, complete with proprietary hardware. MarketingVox reports "Called the BlogUnit, the rack-mountable server includes security,
monitoring, integration and collaboration features. WhatCounts claims
the unit can be up and running within 15 minutes, allowing business
bloggers to publish, measure, manage versions and syndicate content
feeds."

Ironically, I don’t even see the press release about this new product or any relevant product information on WhatCounts’s site, much less a blog…

Jason Calacanis: Why Bloglines sold: It’s not a business

Posted by: of ExecutiveSummary.com on 02/14/05

For once I agree with Jason Calacanis.

Jason Calacanis: Why Bloglines sold: It’s not a business

GoDaddy’s CEO Explains How NFL and Fox Nixed Second Super Bowl Ad

Posted by: of ExecutiveSummary.com on 02/8/05

Bob Parsons, CEO of bargain domain registrar GoDaddy, has been blogging for a few months. In this post, he tells his company’s side of the story for why the NFL and Fox chickened out at the last minute from airing the second of its racy ads during the Super Bowl.

McDonald’s Fake Lincoln Fry Blog

Posted by: of ExecutiveSummary.com on 02/8/05

To support its Super Bowl ad about someone finding a french fry that looks like Abraham Lincoln, McDonald’s has launched this fake blog. Yawn. Steve Rubel and Kevin Duggan among other bloggers are not lovin’ it.

McDonald’s Fake Lincoln Fry Blog

Ask Jeeves Blog

Posted by: of ExecutiveSummary.com on 02/7/05

So, Ask Jeeves just launched a blog. About time, considering the very identity of the company is the pesonification of personally answered questions online.

Link

Gawker Media Launches Two New Single-Sponsor Blogs

Posted by: of ExecutiveSummary.com on 02/4/05

You’ve probably already read this by new (I’m several days late in getting around to this post; I’ve been insanely busy at work of late), but Gawker Media just launched two new blogs: Lifehacker, a software blog with Sony as the exclusive launch sponsor, and Gridskipper, a travel blog with CheapTickets as exclusive launch sponsor. More details on publisher Nick Denton’s site.

Penn Media Converts 50 Email Newsletters to Blogs

Posted by: of ExecutiveSummary.com on 02/4/05

According to the press release:

Mokena, IL Penn Media announced today that it will publish fifty of its flagship owned and operated e-zines as Blogs, positioning them as one of the largest publishers of consumer trade blogs. It has contracted with Pheedo, Inc. to guide them through the evolution and provide RSS and Weblog advertising services.

 

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