Terrific article on the trend of business blogging, with comments on blog initiatives by the likes of Microsoft, Verizon, DaimlerChrysler, American Airlines, Hartford Financial Services, IBM, Dr. Pepper and Macromedia.
The story notes that “to meet corporate demand, both UserLand and Six Apart, makers of popular blog software programs, are coming out with enterprise-level products later this year.” It also contains this great insight:
Corporate America is jumping onto the blogwagon for many of the same reasons all those journalists, brooding teenagers, and presidential campaigners are already on board. Unlike email and instant messaging, blogs let employees post comments that can be seen by many and mined for information at a later date, and internal blogs aren’t overwhelmed by spam. And unlike most corporate intranets, they’re a bottoms-up approach to communication.
Fast Company: It’s A Blog World After All