Comments on: A case study in pitching bloggers http://www.businessblogconsulting.com/2006/12/a-case-study-in-pitching-bloggers News, commentary, tools and tips about business blogging and the world of corporate blogs Fri, 05 Dec 2008 06:25:35 +0000 http://wordpress.org/?v=2.5.1 By: Do you know who you’re pitching? « Fake Plastic Noodles http://www.businessblogconsulting.com/2006/12/a-case-study-in-pitching-bloggers#comment-553242 Do you know who you’re pitching? « Fake Plastic Noodles Mon, 14 Jan 2008 08:14:10 +0000 http://www.businessblogconsulting.com/2006/12/a-case-study-in-pitching-bloggers.html#comment-553242 [...] To really gauge how a person may react to a pitch, we have to look beyond the blog. I wish that every blogger who didn’t want to be pitched had his or her wishes plastered on the About page or in a badge, but we can’t always be so lucky. When you’re building a list of people you think would be interested in your pitch, ask yourself these questions in addition to the traditional ones. [...] [...] To really gauge how a person may react to a pitch, we have to look beyond the blog. I wish that every blogger who didn’t want to be pitched had his or her wishes plastered on the About page or in a badge, but we can’t always be so lucky. When you’re building a list of people you think would be interested in your pitch, ask yourself these questions in addition to the traditional ones. [...]

]]> By: Dave Taylor http://www.businessblogconsulting.com/2006/12/a-case-study-in-pitching-bloggers#comment-89788 Dave Taylor Fri, 22 Dec 2006 04:35:49 +0000 http://www.businessblogconsulting.com/2006/12/a-case-study-in-pitching-bloggers.html#comment-89788 I am baffled by one thing, though, chaps. The comment: "I couldn’t really give Paul and co. props without twisting it to also highlight the work that Jim and I do with OBO." doesn't make sense to me. I frequently write about colleagues and competitors without referencing my own works or clients. Am I missing something or do you need to expand your horizons a bit? I am baffled by one thing, though, chaps. The comment: “I couldn’t really give Paul and co. props without twisting it to also highlight the work that Jim and I do with OBO.” doesn’t make sense to me.

I frequently write about colleagues and competitors without referencing my own works or clients. Am I missing something or do you need to expand your horizons a bit?

]]> By: nettie hartsock http://www.businessblogconsulting.com/2006/12/a-case-study-in-pitching-bloggers#comment-89661 nettie hartsock Thu, 21 Dec 2006 21:17:00 +0000 http://www.businessblogconsulting.com/2006/12/a-case-study-in-pitching-bloggers.html#comment-89661 Great list. I also cover this and posted a list awhile back on it. Here's a link to the list at my blog - http://www.allbusiness.com/marketing/public-relations/2975292-1.html?postId=7092 . And I put it below too. Here's the full list of ten tips. Keep in mind you're never guaranteed coverage on a blog, nor should you be demanding about what kind of coverage you get! And above all, keep it honest and authentic in your approaches. Tip #1 - It's never appropriate to demand that a blogger cover your company and the personal touch goes alot longer than the full court press PR agency tackle! TIp #2 - DON'T BLOG-BLAST! Do your research. This is is the tome of old PR, new PR, and Web 2.0. Don't "blog-blast" a bunch of bloggers that have nothing to do with your news. Tip #3 - Don't try to fake out bloggers. They're smart and they're dedicated and above all they are really good researchers and savvy about the Web. Tip #4 - Make the virtual connection via your blog first. Send a note to the blogger making them aware that you covered their blog. But always keep Tip#2 in mind. Do your research and don't note bloggers on your blog if there is no relation between the two. Tip #5 - Utilize Technorati.com to build your list of blogs to target. Tip #6 - Send your news on a timely basis in relation to the blogger's schedule, not yours. If you know for instance on Thursdays they always review new technologies, new books etc. then keep that in mind when sending news. (Tip - Don't send it the day you want it covered!) Tip #7 - Let bloggers know about the beta! What this means is it's good to give bloggers the scoop on things early and count them in as part of your PR push. It's a mistake at this juncture of relationship focused PR and marketing to do anything but! Tip #8 - Don't send out the same old approach letters! Be creative and above all be brief. Tip #9 - Don't ask a blogger to highlight your company or its Web site unless they offer too. Tip #10 - Don't send anything to a blogger that's not newsworthy and don't ask the blogger if you can preview their post! Great list. I also cover this and posted a list awhile back on it. Here’s a link to the list at my blog - http://www.allbusiness.com/marketing/public-relations/2975292-1.html?postId=7092 . And I put it below too.

Here’s the full list of ten tips. Keep in mind you’re never guaranteed coverage on a blog, nor should you be demanding about what kind of coverage you get! And above all, keep it honest and authentic in your approaches.

Tip #1 - It’s never appropriate to demand that a blogger cover your company and the personal touch goes alot longer than the full court press PR agency tackle!

TIp #2 - DON’T BLOG-BLAST! Do your research. This is is the tome of old PR, new PR, and Web 2.0. Don’t “blog-blast” a bunch of bloggers that have nothing to do with your news.

Tip #3 - Don’t try to fake out bloggers. They’re smart and they’re dedicated and above all they are really good researchers and savvy about the Web.

Tip #4 - Make the virtual connection via your blog first. Send a note to the blogger making them aware that you covered their blog. But always keep Tip#2 in mind. Do your research and don’t note bloggers on your blog if there is no relation between the two.

Tip #5 - Utilize Technorati.com to build your list of blogs to target.

Tip #6 - Send your news on a timely basis in relation to the blogger’s schedule, not yours. If you know for instance on Thursdays they always review new technologies, new books etc. then keep that in mind when sending news. (Tip - Don’t send it the day you want it covered!)

Tip #7 - Let bloggers know about the beta! What this means is it’s good to give bloggers the scoop on things early and count them in as part of your PR push. It’s a mistake at this juncture of relationship focused PR and marketing to do anything but!

Tip #8 - Don’t send out the same old approach letters! Be creative and above all be brief.

Tip #9 - Don’t ask a blogger to highlight your company or its Web site unless they offer too.

Tip #10 - Don’t send anything to a blogger that’s not newsworthy and don’t ask the blogger if you can preview their post!

]]> By: IF! http://www.businessblogconsulting.com/2006/12/a-case-study-in-pitching-bloggers#comment-89602 IF! Thu, 21 Dec 2006 15:02:46 +0000 http://www.businessblogconsulting.com/2006/12/a-case-study-in-pitching-bloggers.html#comment-89602 <strong>A case study in pitching bloggers : Business Blog Consulting...</strong> Tris Hussey has some tips for PR folk on pitching bloggers story ideas,,,... A case study in pitching bloggers : Business Blog Consulting…

Tris Hussey has some tips for PR folk on pitching bloggers story ideas,,,…

]]> By: Tris Hussey http://www.businessblogconsulting.com/2006/12/a-case-study-in-pitching-bloggers#comment-89314 Tris Hussey Wed, 20 Dec 2006 23:09:34 +0000 http://www.businessblogconsulting.com/2006/12/a-case-study-in-pitching-bloggers.html#comment-89314 That is so true Lee. Better that it happens "in the family" as it were than outside. That is so true Lee. Better that it happens “in the family” as it were than outside.

]]> By: Lee Odden http://www.businessblogconsulting.com/2006/12/a-case-study-in-pitching-bloggers#comment-89309 Lee Odden Wed, 20 Dec 2006 22:38:12 +0000 http://www.businessblogconsulting.com/2006/12/a-case-study-in-pitching-bloggers.html#comment-89309 Chuckles all around guys! Bill's face is pretty red right now, that's for sure. :) Blogger relations is a slippery slope indeed. Chuckles all around guys!

Bill’s face is pretty red right now, that’s for sure. :)

Blogger relations is a slippery slope indeed.

]]> By: Tris Hussey http://www.businessblogconsulting.com/2006/12/a-case-study-in-pitching-bloggers#comment-89262 Tris Hussey Wed, 20 Dec 2006 20:13:30 +0000 http://www.businessblogconsulting.com/2006/12/a-case-study-in-pitching-bloggers.html#comment-89262 Paul, thank you. You are a good friend and consumate gentleman. I'm honoured. Again to echo what Paul said, this is post has no intended slight to Lee or Susan, it just turned out that because of the interconnectedness of us all it made for another facet to pitching bloggers. I also hope we can all chuckle about it. Paul, thank you. You are a good friend and consumate gentleman. I’m honoured.

Again to echo what Paul said, this is post has no intended slight to Lee or Susan, it just turned out that because of the interconnectedness of us all it made for another facet to pitching bloggers.

I also hope we can all chuckle about it.

]]> By: Paul Chaney http://www.businessblogconsulting.com/2006/12/a-case-study-in-pitching-bloggers#comment-89251 Paul Chaney Wed, 20 Dec 2006 19:40:23 +0000 http://www.businessblogconsulting.com/2006/12/a-case-study-in-pitching-bloggers.html#comment-89251 Misukanis & Odden is the PR firm my company, Blogging Systems, uses for marketing and public relations services. For the record, we are very happy with the level of service they provide, and I don't want the fact I suggested Tris write this post to serve as an indication that I'm in anyway dissatisfied with their work. Lee and I are good friends, and I consider both he and Susan (Misukanis) to be top-notch professionals. I apologize if my suggestion to Tris to write this post gave any impression other than that. Truth is, Tris, I probably gave them your name sometime back and suggested they include you on their list of bloggers to contact. Consider that an honor because it means I consider you to be an influencer. (Your recent joining forces with Podtech proves I was right, too. You are!) Neither do I think in terms of you, Jim, Scott or anyone at OBO as competitors even though, in principle, you are. I consider you friends. Lastly, I don't wish for Tris to be criticized in any way for writing this post. Like he said, he was going to let it go until I mentioned that it might be a good topic for a post. In all the time I have known Tris (and he was one of the first business bloggers I got to know), I have never known him to speak out of turn on a subject or be anything less than fair in his critique or review. I hold him in the same high regard professionally and personally that I do Lee. Both are friends, colleagues, and business blogging brothers-in-arms. Misukanis & Odden is the PR firm my company, Blogging Systems, uses for marketing and public relations services. For the record, we are very happy with the level of service they provide, and I don’t want the fact I suggested Tris write this post to serve as an indication that I’m in anyway dissatisfied with their work.

Lee and I are good friends, and I consider both he and Susan (Misukanis) to be top-notch professionals. I apologize if my suggestion to Tris to write this post gave any impression other than that.

Truth is, Tris, I probably gave them your name sometime back and suggested they include you on their list of bloggers to contact. Consider that an honor because it means I consider you to be an influencer. (Your recent joining forces with Podtech proves I was right, too. You are!)

Neither do I think in terms of you, Jim, Scott or anyone at OBO as competitors even though, in principle, you are. I consider you friends.

Lastly, I don’t wish for Tris to be criticized in any way for writing this post. Like he said, he was going to let it go until I mentioned that it might be a good topic for a post. In all the time I have known Tris (and he was one of the first business bloggers I got to know), I have never known him to speak out of turn on a subject or be anything less than fair in his critique or review. I hold him in the same high regard professionally and personally that I do Lee. Both are friends, colleagues, and business blogging brothers-in-arms.

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