Comments on: Defining ROI on Business Blogs: HubSpot.com cracks the code and delivers solid answers http://www.businessblogconsulting.com/2006/11/defining-roi-on-business-blogs-hubspotcom-cracks-the-code-and-delivers-solid-answers News, commentary, tools and tips about business blogging and the world of corporate blogs Fri, 05 Dec 2008 06:24:57 +0000 http://wordpress.org/?v=2.5.1 By: Andrew Bourland http://www.businessblogconsulting.com/2006/11/defining-roi-on-business-blogs-hubspotcom-cracks-the-code-and-delivers-solid-answers#comment-64179 Andrew Bourland Mon, 13 Nov 2006 00:42:24 +0000 http://www.businessblogconsulting.com/2006/11/defining-roi-on-business-blogs-hubspotcom-cracks-the-code-and-delivers-solid-answers.html#comment-64179 Thanks Sheamus! I appreciate the compliment. Thanks Sheamus! I appreciate the compliment.

]]> By: Sheamus http://www.businessblogconsulting.com/2006/11/defining-roi-on-business-blogs-hubspotcom-cracks-the-code-and-delivers-solid-answers#comment-62444 Sheamus Wed, 08 Nov 2006 22:00:00 +0000 http://www.businessblogconsulting.com/2006/11/defining-roi-on-business-blogs-hubspotcom-cracks-the-code-and-delivers-solid-answers.html#comment-62444 Excellent interview with Brian Halligan of HubSpot... Interesting and educational, especially relative to the needs of very small business (VSBs)! Andrew, you did an awesome job as video interviewer! Excellent interview with Brian Halligan of HubSpot… Interesting and educational, especially relative to the needs of very small business (VSBs)!

Andrew, you did an awesome job as video interviewer!

]]> By: Searching for the ROI of Engagement Marketing | The Copywriter’s Crucible http://www.businessblogconsulting.com/2006/11/defining-roi-on-business-blogs-hubspotcom-cracks-the-code-and-delivers-solid-answers#comment-62387 Searching for the ROI of Engagement Marketing | The Copywriter’s Crucible Wed, 08 Nov 2006 16:34:35 +0000 http://www.businessblogconsulting.com/2006/11/defining-roi-on-business-blogs-hubspotcom-cracks-the-code-and-delivers-solid-answers.html#comment-62387 [...] Hubspot’s website analytics software takes the old marketing and sales funnel, extends it and then bolts engagement stats onto the side. By measuring and tracking subscribers, visitors, commentators, etc they aim to be able to pinpoint where visitors are in the sales process. The principle is that interaction helps push prospects further down the funnel and that it can be identified when they are ready to receive their first sales call. [...] [...] Hubspot’s website analytics software takes the old marketing and sales funnel, extends it and then bolts engagement stats onto the side. By measuring and tracking subscribers, visitors, commentators, etc they aim to be able to pinpoint where visitors are in the sales process. The principle is that interaction helps push prospects further down the funnel and that it can be identified when they are ready to receive their first sales call. [...]

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