I guess since I’m in the ghost writing business to some degree I should put in my .02 here and let you know that it is not only okay to have a ghost writer but it is actually being put to use. Dave is correct (although I hate to admit that to him), many CEO’s for whatever reason either cannot write or don’t have ability to blog about their company themselves. Perhaps it is a time issue or knowledge reason, they may be afraid to catch something from a blog:) In any case, a CEO can outline a message to be told and edit it if needed, but most want the blogger to talk about their business and inform or educate potential customers. They want someone that can follow niche areas and report news. Granted, if a CEO the likes of say a blogger that owns the Dallas Mavericks and has more money than God wants to write a blog, it may turn out to be more popular than a ghost writer, but I do remember The Donald’s blog and it was a flop. I think there is a balance between writing for a company and writing as someone. In any case, truthfulness should avail.