Comments on: Blogging For CIOs A Cautionary Tale http://www.businessblogconsulting.com/2006/09/blogging-for-cios-a-cautionary-tale News, commentary, tools and tips about business blogging and the world of corporate blogs Tue, 06 Jan 2009 20:10:28 +0000 http://wordpress.org/?v=2.5.1 By: andrewterry.com » Blog Archive » Corporate Blogs - CIOs need to get naked. http://www.businessblogconsulting.com/2006/09/blogging-for-cios-a-cautionary-tale#comment-40085 andrewterry.com » Blog Archive » Corporate Blogs - CIOs need to get naked. Fri, 15 Sep 2006 13:56:39 +0000 http://www.businessblogconsulting.com/2006/09/blogging-for-cios-a-cautionary-tale.html#comment-40085 [...] This article by Jim Turner opens with a great obvservation: Many businesses don’t want to be the leader in new and different ways of corporate communication.  They like to be copycat for the things that work.  Until companies begin to embrace blogs as an online marketing tool and a way to communicate with clients and customers, they will tread lightly, making sure that the water is warm before jumping in the pool. [...] [...] This article by Jim Turner opens with a great obvservation: Many businesses don’t want to be the leader in new and different ways of corporate communication.  They like to be copycat for the things that work.  Until companies begin to embrace blogs as an online marketing tool and a way to communicate with clients and customers, they will tread lightly, making sure that the water is warm before jumping in the pool. [...]

]]> By: John Hinkle http://www.businessblogconsulting.com/2006/09/blogging-for-cios-a-cautionary-tale#comment-39170 John Hinkle Wed, 13 Sep 2006 17:57:10 +0000 http://www.businessblogconsulting.com/2006/09/blogging-for-cios-a-cautionary-tale.html#comment-39170 Blogging has always been a great online marketing tool for our company. Advantages that blogs have over a standard website/webpage can be extremely viable for any online business solution. Blogs have the capability to: 1. Ensure that your site gets picked up by RSS feed syndication. Other sites will publish your content. 2. Blogs tend to get indexed alot quicker than static webpages. 3. A personal feel is added to a blog that entices a visitor to read more with less of a "corporate theme" to it. 4. The sharing of comments and ideas over a blog can help immensely with community involvement and appeal. There are many reasons to incorporate a blog within any online marketing strategy. If you don't feel like designing a complete blog from scratch, you can always use Blogger.com for quick and easy setup. Blogging has always been a great online marketing tool for our company. Advantages that blogs have over a standard website/webpage can be extremely viable for any online business solution. Blogs have the capability to:

1. Ensure that your site gets picked up by RSS feed syndication. Other sites will publish your content.
2. Blogs tend to get indexed alot quicker than static webpages.
3. A personal feel is added to a blog that entices a visitor to read more with less of a “corporate theme” to it.
4. The sharing of comments and ideas over a blog can help immensely with community involvement and appeal.

There are many reasons to incorporate a blog within any online marketing strategy. If you don’t feel like designing a complete blog from scratch, you can always use Blogger.com for quick and easy setup.

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