Comments on: Realtors Turn To Blogging For Sales http://www.businessblogconsulting.com/2006/08/realtors-turn-to-blogging-for-sales News, commentary, tools and tips about business blogging and the world of corporate blogs Sat, 05 Jul 2008 10:01:15 +0000 http://wordpress.org/?v=2.5.1 By: Paul Chaney http://www.businessblogconsulting.com/2006/08/realtors-turn-to-blogging-for-sales#comment-54718 Paul Chaney Wed, 18 Oct 2006 19:52:32 +0000 http://www.businessblogconsulting.com/2006/08/realtors-turn-to-blogging-for-sales.html#comment-54718 I sure hope real estate blogging is on the rise. My job depends on it! Thanks for the kind words about Blogging Systems. I sure hope real estate blogging is on the rise. My job depends on it! Thanks for the kind words about Blogging Systems.

]]> By: Joel Burslem http://www.businessblogconsulting.com/2006/08/realtors-turn-to-blogging-for-sales#comment-36952 Joel Burslem Thu, 07 Sep 2006 23:52:10 +0000 http://www.businessblogconsulting.com/2006/08/realtors-turn-to-blogging-for-sales.html#comment-36952 Blogging is a natural fit for real estate. Brokers and agents spend an inordinate amount of money on advertising (about $11 billion a year) and very little of that goes into online promotion. Conversely, more than 70% of consumers start their home search online these days. As you mention Jim, those realtors that take advantage these new platforms will see the lion's share of any new business. Blogging is a natural fit for real estate. Brokers and agents spend an inordinate amount of money on advertising (about $11 billion a year) and very little of that goes into online promotion.

Conversely, more than 70% of consumers start their home search online these days.

As you mention Jim, those realtors that take advantage these new platforms will see the lion’s share of any new business.

]]> By: Jay T. http://www.businessblogconsulting.com/2006/08/realtors-turn-to-blogging-for-sales#comment-35614 Jay T. Mon, 04 Sep 2006 15:14:17 +0000 http://www.businessblogconsulting.com/2006/08/realtors-turn-to-blogging-for-sales.html#comment-35614 And another place for real estate professionals to blog is <a href="http://http://activerain.com/action/referrals/jaygt" rel="nofollow">ActiveRain</a> ActiveRain provides a free blogging platform for real estate professionals and the growth rate of their "social network" is exponential. And another place for real estate professionals to blog is ActiveRain

ActiveRain provides a free blogging platform for real estate professionals and the growth rate of their “social network” is exponential.

]]> By: Tom Bailey http://www.businessblogconsulting.com/2006/08/realtors-turn-to-blogging-for-sales#comment-35427 Tom Bailey Mon, 04 Sep 2006 02:13:13 +0000 http://www.businessblogconsulting.com/2006/08/realtors-turn-to-blogging-for-sales.html#comment-35427 Lee, bloggingsystems, and their blog they point to as the BIG success is LakeCountyBlog, has done a brilliant job of getting people in the community to provide blog content. BRILIANT! The guy behind the site, Realtor Dave Crockett, doesn't have to do much of the posting. I saw one quote where he has done just 5 posts on the blog, but the blog has over 200 posts. What I'm curious to see is whether this "community participation" is sustainable in the long term and the content remains compelling. They are one model, but I think this industry is so new to blogging that there are still many innovations to occur in this space. Lee, bloggingsystems, and their blog they point to as the BIG success is LakeCountyBlog, has done a brilliant job of getting people in the community to provide blog content.

BRILIANT! The guy behind the site, Realtor Dave Crockett, doesn’t have to do much of the posting. I saw one quote where he has done just 5 posts on the blog, but the blog has over 200 posts.

What I’m curious to see is whether this “community participation” is sustainable in the long term and the content remains compelling.

They are one model, but I think this industry is so new to blogging that there are still many innovations to occur in this space.

]]> By: Lee Odden http://www.businessblogconsulting.com/2006/08/realtors-turn-to-blogging-for-sales#comment-35170 Lee Odden Sat, 02 Sep 2006 21:25:28 +0000 http://www.businessblogconsulting.com/2006/08/realtors-turn-to-blogging-for-sales.html#comment-35170 One company that has been instrumental in evangelizing and creating blogs in the real estate space is <a href="http://www.bloggingsystems.com" rel="nofollow">Blogging Systems</a>, where our fellow BBC blogger Paul Chaney now works. One company that has been instrumental in evangelizing and creating blogs in the real estate space is Blogging Systems, where our fellow BBC blogger Paul Chaney now works.

]]> By: Fraser Beach http://www.businessblogconsulting.com/2006/08/realtors-turn-to-blogging-for-sales#comment-34703 Fraser Beach Fri, 01 Sep 2006 23:51:14 +0000 http://www.businessblogconsulting.com/2006/08/realtors-turn-to-blogging-for-sales.html#comment-34703 Just wanted to draw your attention to Toronto @ Home. Just wanted to draw your attention to Toronto @ Home.

]]> By: Rich Brooks http://www.businessblogconsulting.com/2006/08/realtors-turn-to-blogging-for-sales#comment-34513 Rich Brooks Fri, 01 Sep 2006 13:51:43 +0000 http://www.businessblogconsulting.com/2006/08/realtors-turn-to-blogging-for-sales.html#comment-34513 Jim, Great post. I think that many real estate agents see that there's a real benefit to differentiating themselves from their competition. They can become a valued resource by blogging about the towns they serve (school systems, politics, etc.,) and changes in the market. In addition, as long as they don't go overboard, they can talk to their sellers about the additional reach they have via blogs by blogging about featured properties. Two realtors I work with have found early success with their blogs. One writes more about real estate in general (http://www.mainerealestateblog.com) and the other about day-to-day life in his region of the Maine coast (http://www.mainecoastpropertiesblog.com/) Both blogs fit the needs of these realtors. Jim,

Great post. I think that many real estate agents see that there’s a real benefit to differentiating themselves from their competition.

They can become a valued resource by blogging about the towns they serve (school systems, politics, etc.,) and changes in the market.

In addition, as long as they don’t go overboard, they can talk to their sellers about the additional reach they have via blogs by blogging about featured properties.

Two realtors I work with have found early success with their blogs. One writes more about real estate in general (http://www.mainerealestateblog.com) and the other about day-to-day life in his region of the Maine coast (http://www.mainecoastpropertiesblog.com/)

Both blogs fit the needs of these realtors.

]]> By: Andy Beal http://www.businessblogconsulting.com/2006/08/realtors-turn-to-blogging-for-sales#comment-34399 Andy Beal Thu, 31 Aug 2006 20:13:44 +0000 http://www.businessblogconsulting.com/2006/08/realtors-turn-to-blogging-for-sales.html#comment-34399 I agree. Let other realtors battle in the PPC arena. Smart ones will start a blog, targetted to their area and provide valuable information to potential clients. If they did nothing else but upload every new listing, that would be a great start. BTW, any chance you could link back to my original post? www.marketingpilgrim.com/2006/08/real-estate-marketing-shifting-to.html Thanks! I agree. Let other realtors battle in the PPC arena. Smart ones will start a blog, targetted to their area and provide valuable information to potential clients. If they did nothing else but upload every new listing, that would be a great start.

BTW, any chance you could link back to my original post? http://www.marketingpilgrim.com/2006/08/real-estate-marketing-shifting-to.html

Thanks!

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