PRSA’s Issues and Trends has a good article about PR bloggers today.
The article looks at blogging from several angles and makes some salient points:
- You should figure who would be interested in your content - will you reach the right audience? PR professionals tend to read PR blogs and this may not be the best audience for building a PR practice.
- Blogging will not necessarily boom your business, but it will raise your profile and build your reputation as a thought leader. Steve Rubel’s rise to Senior VP at Edelman is cited as an example.
How can you tell if your blogging is successful? As with any business stategy, set a goal before you start and measure your results. It does not have to end up in the top 10 blogs in your category to be a success - it just has to reach the right people and resonate with them.
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