Comments on: Monitizing Blogs http://www.businessblogconsulting.com/2006/08/1096 News, commentary, tools and tips about business blogging and the world of corporate blogs Wed, 07 Jan 2009 08:19:27 +0000 http://wordpress.org/?v=2.5.1 By: Dave Taylor http://www.businessblogconsulting.com/2006/08/1096#comment-30561 Dave Taylor Fri, 18 Aug 2006 04:37:17 +0000 http://www.businessblogconsulting.com/2006/08/1096.html#comment-30561 Fascinating to hear you say that, Rick. Just for the record, my average CTR is about 5.00% on my AskDaveTaylor.com weblog, so I figured 2% was lower than normal, not high. Lots of reasons why you might have a very low CTR, but the most common is that you just don't have good placement and design integrating your AdSense ads with the rest of the content on your page. I've written about this a number of times, and really dig into the subject in my book "The Complete Idiot's Guide to Growing Your Business with Google" which you can learn more about at http://www.findability.info/ Fascinating to hear you say that, Rick. Just for the record, my average CTR is about 5.00% on my AskDaveTaylor.com weblog, so I figured 2% was lower than normal, not high.

Lots of reasons why you might have a very low CTR, but the most common is that you just don’t have good placement and design integrating your AdSense ads with the rest of the content on your page. I’ve written about this a number of times, and really dig into the subject in my book “The Complete Idiot’s Guide to Growing Your Business with Google” which you can learn more about at http://www.findability.info/

]]> By: Rick Bruner http://www.businessblogconsulting.com/2006/08/1096#comment-30558 Rick Bruner Fri, 18 Aug 2006 04:08:09 +0000 http://www.businessblogconsulting.com/2006/08/1096.html#comment-30558 Great post, Toby. Thanks! My only comment is I think Dave's 2% CTR sounds very high. I am not an expert on AdSense ads, but I can tell you that the average CTR on web display ads is well below 1%. Great post, Toby. Thanks! My only comment is I think Dave’s 2% CTR sounds very high. I am not an expert on AdSense ads, but I can tell you that the average CTR on web display ads is well below 1%.

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