Comments on: Yo Ho Ho and a Blogger with Rum http://www.businessblogconsulting.com/2006/06/yo-ho-ho-and-a-blogger-with-rum-2 News, commentary, tools and tips about business blogging and the world of corporate blogs Fri, 05 Dec 2008 06:41:13 +0000 http://wordpress.org/?v=2.5.1 By: Rick E. Bruner http://www.businessblogconsulting.com/2006/06/yo-ho-ho-and-a-blogger-with-rum-2#comment-15112 Rick E. Bruner Thu, 15 Jun 2006 02:25:35 +0000 http://www.businessblogconsulting.com/2006/06/yo-ho-ho-and-a-blogger-with-rum-2.html#comment-15112 Although from reading our comments in juxtaposition, it would seem that Dave and I are disagreeing with one another. In fact, though, I completely agree with him. I spoke with this reporter for something like 40 minutes, so I said a lot of different things, but I did say something that she did not quote me on akin to Dave's point. I agree with him that I think many bloggers get bent out of shape about the purity of blogging. Like Dave said, it's a tool. What I object to is the deception of dumb faux corporate blogs that purport to be somethign they're not, like the authentic voice of a brand evangelist, when in actuality they're a staffer in marketing. That's a shill, and that's bad. But to blog in character, when it's obvious that it's a character, that's cool, so long as it's done well (which it rarely, though <a href="http://www.businessblogconsulting.com/2004/07/a_hrefhttpjaneb.html" rel="nofollow">sometimes</a>, is). Although from reading our comments in juxtaposition, it would seem that Dave and I are disagreeing with one another. In fact, though, I completely agree with him. I spoke with this reporter for something like 40 minutes, so I said a lot of different things, but I did say something that she did not quote me on akin to Dave’s point. I agree with him that I think many bloggers get bent out of shape about the purity of blogging.

Like Dave said, it’s a tool. What I object to is the deception of dumb faux corporate blogs that purport to be somethign they’re not, like the authentic voice of a brand evangelist, when in actuality they’re a staffer in marketing. That’s a shill, and that’s bad. But to blog in character, when it’s obvious that it’s a character, that’s cool, so long as it’s done well (which it rarely, though sometimes, is).

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