Comments on: Richard Edelman might get the blogosphere … but PRWeek doesn’t. http://www.businessblogconsulting.com/2006/05/richard-edelman-might-get-ths-blogosphere-but-prweek-doesnt News, commentary, tools and tips about business blogging and the world of corporate blogs Fri, 05 Dec 2008 06:22:17 +0000 http://wordpress.org/?v=2.5.1 By: James Bruni http://www.businessblogconsulting.com/2006/05/richard-edelman-might-get-ths-blogosphere-but-prweek-doesnt#comment-31656 James Bruni Tue, 22 Aug 2006 23:59:38 +0000 http://www.businessblogconsulting.com/2006/05/richard-edelman-might-get-ths-blogosphere-but-prweek-doesnt.html#comment-31656 Edelman understand the Blogosphere? you must be smoking PR crack. Take a look at today's Technorati. Thousands and thousands of bloggers are chiming in on the Walmart/Young fiasco. Check out my op-ed in today's odwyerpr.com. It's the lead guest commentary. Edelman understand the Blogosphere? you must be smoking PR crack. Take a look at today’s Technorati. Thousands and thousands of bloggers are chiming in on the Walmart/Young fiasco. Check out my op-ed in today’s odwyerpr.com. It’s the lead guest commentary.

]]> By: J S Sai http://www.businessblogconsulting.com/2006/05/richard-edelman-might-get-ths-blogosphere-but-prweek-doesnt#comment-25026 J S Sai Mon, 24 Jul 2006 14:48:34 +0000 http://www.businessblogconsulting.com/2006/05/richard-edelman-might-get-ths-blogosphere-but-prweek-doesnt.html#comment-25026 You have summed up the emerging situation very well: "... the PR world is changing. PR folks can’t just spin and massage the message any more. They have to deal with citizen journalists, bloggers, and just plain everyone. It’s going to take a while before blogger stop getting e-mail pitches out of the blue, but here’s to hoping." You have summed up the emerging situation very well: “… the PR world is changing. PR folks can’t just spin and massage the message any more. They have to deal with citizen journalists, bloggers, and just plain everyone. It’s going to take a while before blogger stop getting e-mail pitches out of the blue, but here’s to hoping.”

]]> By: Martin Grossman http://www.businessblogconsulting.com/2006/05/richard-edelman-might-get-ths-blogosphere-but-prweek-doesnt#comment-18184 Martin Grossman Sun, 25 Jun 2006 05:54:02 +0000 http://www.businessblogconsulting.com/2006/05/richard-edelman-might-get-ths-blogosphere-but-prweek-doesnt.html#comment-18184 PRWeb may be just ahead of the curve on using open source technology to make online visibilty easier and less costly. Innovation is changing all of the rules of the PR game now that PR has come online. It's not just for pocasting, either. I just saw this (http://java.sys-con.com/read/170146.htm) about how they are using the same idea for distributing photo images. Has anyone tried this yet? I 'd be interested in learning how well it works. I haven't seen so much talk about open source since the buzz around Linux. PRWeb may be just ahead of the curve on using open source technology to make online visibilty easier and less costly. Innovation is changing all of the rules of the PR game now that PR has come online. It’s not just for pocasting, either. I just saw this (http://java.sys-con.com/read/170146.htm) about how they are using the same idea for distributing photo images. Has anyone tried this yet? I ‘d be interested in learning how well it works. I haven’t seen so much talk about open source since the buzz around Linux.

]]> By: Mark Alan Effinger http://www.businessblogconsulting.com/2006/05/richard-edelman-might-get-ths-blogosphere-but-prweek-doesnt#comment-13393 Mark Alan Effinger Fri, 02 Jun 2006 04:09:54 +0000 http://www.businessblogconsulting.com/2006/05/richard-edelman-might-get-ths-blogosphere-but-prweek-doesnt.html#comment-13393 Some content will be open source. Here is one example of how it can work. Podcasting is beginning to supplement the marketing efforts of many marketers. Just as with any emerging technology, we are going to find new ways of using the “next new thing” every day! One example: I just found out about the way a press release distribution service (www.prweb.com) taking podcasting to new places. This was inevitable! "Podding" may be a fairly “new wave” marketing tool, but it’s already it's evolving new mutant strains. PRWeb has just become the first ever provider of "open source" pod content. It's done under something called a Creative Commons license—and it rocks! Take any of the podcasts they make available and slice ‘em, dice ‘em, stir ‘em, shake ‘em... do anything you want with the content. Make it your own. You can string podcast interviews together to make a news program, add a podcast to a Power Point, add music to the audio, insert your own comments, use the podcast as the soundtrack to a video... it's all their for you to play with… and it’s free. Check it out at http://prweb.com/. Look for: ”PRWeb Podcasting Creates More Visibility..." We can all have fun with this. Some content will be open source. Here is one example of how it can work. Podcasting is beginning to supplement the marketing efforts of many marketers. Just as with any emerging technology, we are going to find new ways of using the “next new thing” every day! One example: I just found out about the way a press release distribution service (www.prweb.com) taking podcasting to new places. This was inevitable! “Podding” may be a fairly “new wave” marketing tool, but it’s already it’s evolving new mutant strains. PRWeb has just become the first ever provider of “open source” pod content. It’s done under something called a Creative Commons license—and it rocks! Take any of the podcasts they make available and slice ‘em, dice ‘em, stir ‘em, shake ‘em… do anything you want with the content. Make it your own. You can string podcast interviews together to make a news program, add a podcast to a Power Point, add music to the audio, insert your own comments, use the podcast as the soundtrack to a video… it’s all their for you to play with… and it’s free. Check it out at http://prweb.com/. Look for:
”PRWeb Podcasting Creates More Visibility…” We can all have fun with this.

]]> By: Jim Turner http://www.businessblogconsulting.com/2006/05/richard-edelman-might-get-ths-blogosphere-but-prweek-doesnt#comment-13070 Jim Turner Tue, 30 May 2006 21:29:13 +0000 http://www.businessblogconsulting.com/2006/05/richard-edelman-might-get-ths-blogosphere-but-prweek-doesnt.html#comment-13070 Sorry Mike, yes welcome, and yes I was being a little sarcastic. I do agree MSM is going to have to find a way to monetize their content to keep up with the ever changing demands brought on by the "free WWW". I think you are seeing some of this positioning now with the introduction of some of the legislation to make things more difficult to offer for free. Sorry Mike, yes welcome, and yes I was being a little sarcastic. I do agree MSM is going to have to find a way to monetize their content to keep up with the ever changing demands brought on by the “free WWW”. I think you are seeing some of this positioning now with the introduction of some of the legislation to make things more difficult to offer for free.

]]> By: Mike Driehorst http://www.businessblogconsulting.com/2006/05/richard-edelman-might-get-ths-blogosphere-but-prweek-doesnt#comment-13061 Mike Driehorst Tue, 30 May 2006 18:45:18 +0000 http://www.businessblogconsulting.com/2006/05/richard-edelman-might-get-ths-blogosphere-but-prweek-doesnt.html#comment-13061 Jim: Guess thanks for the welcome, but not sure if there was some sarcasm in your comment (I'm slow at times). 1) I don't think all media outlets can live by ad revenue alone. Media should have multiple revenues to survive. The more media choices there are, the fewer ad $$ per outlet, so it'll dry up fast. It's up to the customers and prospects to determine if the value the media offers is worth the price. 2) The notion that everything on the WWW is -- or should be -- free needs to stop. There is no rule for that; it's just a faulty belief that has been around since the WWW became so open to the masses. Mike Jim: Guess thanks for the welcome, but not sure if there was some sarcasm in your comment (I’m slow at times).

1) I don’t think all media outlets can live by ad revenue alone. Media should have multiple revenues to survive. The more media choices there are, the fewer ad $$ per outlet, so it’ll dry up fast. It’s up to the customers and prospects to determine if the value the media offers is worth the price.

2) The notion that everything on the WWW is — or should be — free needs to stop. There is no rule for that; it’s just a faulty belief that has been around since the WWW became so open to the masses.
Mike

]]> By: Jim Turner http://www.businessblogconsulting.com/2006/05/richard-edelman-might-get-ths-blogosphere-but-prweek-doesnt#comment-13060 Jim Turner Tue, 30 May 2006 18:37:03 +0000 http://www.businessblogconsulting.com/2006/05/richard-edelman-might-get-ths-blogosphere-but-prweek-doesnt.html#comment-13060 Welcome to the "Brave New World" Mike. Welcome to the “Brave New World” Mike.

]]> By: Mike Driehorst http://www.businessblogconsulting.com/2006/05/richard-edelman-might-get-ths-blogosphere-but-prweek-doesnt#comment-12545 Mike Driehorst Fri, 26 May 2006 17:15:49 +0000 http://www.businessblogconsulting.com/2006/05/richard-edelman-might-get-ths-blogosphere-but-prweek-doesnt.html#comment-12545 Great recap, Tris. Good details and analysis. The part I disagree with is: "Things like PRWeek (and other publications) blocking off content behind the walled garden of subscribers only, yeah that doesn’t fly." Newspapers and magazines are facing a tough struggle to generate revenue, while balancing their print and online editions. I have no problem with PRW offering its stories only to subscribers. Otherwise, the only way it'll make money off of its site is by selling ads. Mike Great recap, Tris. Good details and analysis.

The part I disagree with is:
“Things like PRWeek (and other publications) blocking off content behind the walled garden of subscribers only, yeah that doesn’t fly.”

Newspapers and magazines are facing a tough struggle to generate revenue, while balancing their print and online editions. I have no problem with PRW offering its stories only to subscribers. Otherwise, the only way it’ll make money off of its site is by selling ads.
Mike

]]> By: Practical Blogging http://www.businessblogconsulting.com/2006/05/richard-edelman-might-get-ths-blogosphere-but-prweek-doesnt#comment-12391 Practical Blogging Thu, 25 May 2006 04:24:54 +0000 http://www.businessblogconsulting.com/2006/05/richard-edelman-might-get-ths-blogosphere-but-prweek-doesnt.html#comment-12391 [...] Richard Edelman might get ths blogosphere … but PRWeek doesn’t. From the article: Things like PRWeek (and other publications) blocking off content behind the walled garden of subscribers only, yeah that doesn’t fly. It especially doesn’t fly when the article blocked is about a luminary of PR talking about how PR (tags: pr publicity advertising blogosphere) [...] [...] Richard Edelman might get ths blogosphere … but PRWeek doesn’t. From the article: Things like PRWeek (and other publications) blocking off content behind the walled garden of subscribers only, yeah that doesn’t fly. It especially doesn’t fly when the article blocked is about a luminary of PR talking about how PR (tags: pr publicity advertising blogosphere) [...]

]]> By: Keith http://www.businessblogconsulting.com/2006/05/richard-edelman-might-get-ths-blogosphere-but-prweek-doesnt#comment-12336 Keith Thu, 25 May 2006 00:34:33 +0000 http://www.businessblogconsulting.com/2006/05/richard-edelman-might-get-ths-blogosphere-but-prweek-doesnt.html#comment-12336 http://ubiquitousmarketing.typepad.com/ubiquitous_marketing/2006/week20/index.html http://www.mguerrilla.com/media_guerrilla/2006/05/richard_edelman.html http://ubiquitousmarketing.typepad.com/ubiquitous_marketing/2006/week20/index.html

http://www.mguerrilla.com/media_guerrilla/2006/05/richard_edelman.html

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