No, Dark Blogs aren’t evil, Dark Blogs are blogs within a companies firewall. They aren’t for public consumption, they are for internal KM, internal news, maybe even internal fun (gawd, not that! not at work!) Debbie has a great post about McDonald’s embracing blogs internally in a big way (yes, that is Debbie and Scoble on the right).
I hope we get more success stories like this. COOs with their own podcasts and weekly posts. Maybe IT using blogs (hey and wikis, why not) to track projects and keep upper management informed. Hey why not a joke or cartoon of the day? Yeah, okay HR and Legal might get a little twitchy, but there are ways to handle that.
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