Comments on: What if Blogs Don’t Change Your Business?

By: Meghan Wier

Meghan Wier — Wed, 27 Jul 2005 20:14:42 +0000

As with any other form of “advertising”, you can’t expect a business blog will work on its own to help grow your business… there are just too many sites out there for someone - the right someone to just stumble across your blog. You need to drive traffic through advertising, page rank, well-written and targeted content, links in to build page-rank, etc.

However, that said I believe a blog can be used effectively for business… as long as it is remembered that it is part of business–so it needs to be taken seriously to be successful

Meghan Wier

By: shel Israel

shel Israel — Sun, 17 Jul 2005 00:47:53 +0000

There’s an old investor’s tip: When youru company makes the cover of BusinessWeek, sell yor stock. The wisdom behind it is that BusinessWeek often discovers a trend just about when it’s hitting a peak. In this case, I’d like to think they were spotting a trend just when it is taking off.

By: Business Coach

Business Coach — Mon, 11 Jul 2005 05:28:57 +0000

For me, blogs are another way to communicate.

Will it change your business…? well that depends on your business.

Remember also that some journalists may not have alot of control over how their articles are printed - in relation to headlines, and content…

Casey

By: chukky

chukky — Fri, 08 Jul 2005 15:29:00 +0000

Please could you have me by educating me on what subject I should deal on my blog to gain attention and traffic
Thanks

By: Diana Terrones

Diana Terrones — Wed, 29 Jun 2005 21:57:19 +0000

I thought the article to be a good review on the whole although a little hyped for the American market. We all need to consider and re-consider the tools we use to communicate with our customers and this article gave us a perspective from which to evaluate our current tools of communication. Good on ya BW.

By: Jim Jensen

Jim Jensen — Wed, 22 Jun 2005 11:33:08 +0000

I have to agree with several other comments here, a blog is just another medium for contacting people, not to be used solely on its own, but alongside traditional methods, if it wasnt a blog then it would be some other latest ‘craze’.

By: jr

jr — Fri, 17 Jun 2005 23:27:27 +0000

I liked the BW article for what it was.

By: James Cherkoff

James Cherkoff — Wed, 04 May 2005 12:14:02 +0000

The BW article was just a hash of everything that has been rolling around the blogosphere for the last 12 months. It’s good to get the conversation flowing however it didn’t go nearly far enough.

Blogs are really just the tip of the iceberg. The really big issues for corporates are that they are now operating in transparent markets, that assumptions about command and control that have gone unchallenged for years are starting to look a bit fragile, that the notion of IP is changing, that communications infrastructure has changed…..

I think of it as a change from Inside>Out to Outside>In. Easy in theory, really challenging in practice…

By: Jim Logan

Jim Logan — Tue, 03 May 2005 16:03:11 +0000

My business and I have benefited greatly from blogging however, I don’t believe every business needs a blog. BW overstated the need.

A hammer, screw driver, saw, and measure tape all have a place in a tool box. Each serves a particular function and use. Each is the right tool at the right time and none are the only tool you need.

Blogs are a tool of business; they sit in the tool box alongside direct mail, print advertising, signage, websites, and other marketing means. A blog is not a strategy and it’s not a must have for every business.

The only marketing and sales plan that matters is the one that works. To say every business needs a blog is to me to say you don’t understand business.

Blogs – just because you can, doesn’t mean you should.