Comments on: The Decade in Online Advertising http://www.businessblogconsulting.com/2005/04/decade_in_onlin News, commentary, tools and tips about business blogging and the world of corporate blogs Thu, 22 Jul 2010 21:47:23 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Raj http://www.businessblogconsulting.com/2005/04/decade_in_onlin#comment-75906 Raj Mon, 11 Dec 2006 19:06:19 +0000 http://www.businessblogconsulting.com/2005/04/decade_in_onlin.html#comment-75906 Hi All I found a website who are specialized in Search engine submission ,Search engine optimization ( SEO), Online advertisement and more. Check it out at www.postwebads.com . Thanks! www.postwebads.com Hi All

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]]> By: Zennie http://www.businessblogconsulting.com/2005/04/decade_in_onlin#comment-38950 Zennie Wed, 13 Sep 2006 04:07:14 +0000 http://www.businessblogconsulting.com/2005/04/decade_in_onlin.html#comment-38950 Greetings, I would like your feedback on my vlog on Online Ad Oppotunities and Apple iTV. It's here: http://zennie2005.blogspot.com/2006/09/apple-itv-and-online-videos-zennies.html Greetings,

I would like your feedback on my vlog on Online Ad Oppotunities and Apple iTV.

It’s here:

http://zennie2005.blogspot.com/2006/09/apple-itv-and-online-videos-zennies.html

]]> By: Diva Marketing http://www.businessblogconsulting.com/2005/04/decade_in_onlin#comment-1177 Diva Marketing Mon, 02 May 2005 10:30:55 +0000 http://www.businessblogconsulting.com/2005/04/decade_in_onlin.html#comment-1177 <strong>For Your Download Library</strong> Who wins the marketing game in the 21st decade? The diva or divo who can quickly put their fingers or curser on the right information at the right time. Here's a couple of excellent reports and PPT presentations to add to your favs. Rick Bruner, Double... For Your Download Library

Who wins the marketing game in the 21st decade? The diva or divo who can quickly put their fingers or curser on the right information at the right time. Here’s a couple of excellent reports and PPT presentations to add to your favs. Rick Bruner, Double…

]]> By: Richard Leader http://www.businessblogconsulting.com/2005/04/decade_in_onlin#comment-1175 Richard Leader Mon, 25 Apr 2005 06:20:49 +0000 http://www.businessblogconsulting.com/2005/04/decade_in_onlin.html#comment-1175 Andreas - I agree with what you say. However, I'd question the blanket statement that "PPC works better". While I agree that click-for-click, dollar-for-dollar (pound-for-pound in my market), PPC does provide better returns, that is not to say we should focus the whole budget on PPC and ignore banners. Banners do server a purpose (more than one, in fact). Banners can reach markets that search does not - targetted subscribers of online journals, for example, who don't subscribe to the likes of AdSense. Banners are also good for brand building in the same way that traditional advertising works (sometimes). I always liken a standard banner ad to an on-page ad in a magazine. A pop-up or the like works more like a loose insert. Loose inserts (and pop-ups) have an immediate impact on the viewer/reader but - unless they click, have little longer-term impact. Banners and on-page ads have a smaller immediate impact, but in the longer-term are good at building share of mind. What's great about PPC is that there really is no off-line equivalent or analogy that we can draw. Andreas – I agree with what you say. However, I’d question the blanket statement that “PPC works better”. While I agree that click-for-click, dollar-for-dollar (pound-for-pound in my market), PPC does provide better returns, that is not to say we should focus the whole budget on PPC and ignore banners.
Banners do server a purpose (more than one, in fact). Banners can reach markets that search does not – targetted subscribers of online journals, for example, who don’t subscribe to the likes of AdSense.
Banners are also good for brand building in the same way that traditional advertising works (sometimes).
I always liken a standard banner ad to an on-page ad in a magazine. A pop-up or the like works more like a loose insert. Loose inserts (and pop-ups) have an immediate impact on the viewer/reader but – unless they click, have little longer-term impact. Banners and on-page ads have a smaller immediate impact, but in the longer-term are good at building share of mind.
What’s great about PPC is that there really is no off-line equivalent or analogy that we can draw.

]]> By: Andreas Ramos http://www.businessblogconsulting.com/2005/04/decade_in_onlin#comment-1174 Andreas Ramos Sat, 23 Apr 2005 17:20:09 +0000 http://www.businessblogconsulting.com/2005/04/decade_in_onlin.html#comment-1174 The report is fascinating. I sent copies to clients, partners, and a "large search engine company" (not their real name) which distributed it to their managers and directors. The report makes three points. 1) Online advertising is quickly carving huge chunks out of traditional advertising. We can all agree on this. 2) In terms of spend, PPC is about 40% (p.12) of online advertising now. It is growing very fast (cf. Google's 422% revenue growth) and it grows by taking ad spend away from other media (magazines/radio/TV). Advertisers are reallocating their budget away from traditional advertising and moving it to PPC. 3) The paper argues that rich media (i.e., Flash) is appeals to advertisers (p. 10) and the "fixation on quantification is stifling the creative potential of advertising" (p. 13) This third point is a serious mistake. Flash is based on the banner advertising model, which is based on the traditional advertising model: saturate the market with your message. The fundamental problem with traditional broadcast advertising is that PPC works better. No matter what traditional advertising does, PPC works better, and ad budgets will go to PPC. More practically: the PDF doesn't point out that 7% (or so) of users have switched to Mozilla, and one of the best features in Mozilla is the ability to block Flash. The most desirable online audience (early adopters and most-tech savey, i.e., lots of spending power) can't be reached with Flash. Read the comments to Rick's PDF at Slashdot.org (April 19th); it's nearly entirely negative rants against web advertising. Adobe's purchase of Macromedia may be a disaster on the order of Corel's purchase of WordPerfect. Adobe paid $3.4B to get Flash which the market is learning how to block. Adobe may well sink because of this decision. I strongly recommend Rick's PDF. There's a great deal of useful stats and sentences that one can quote. Many thanks for making this document available. The report is fascinating. I sent copies to clients, partners, and a “large search engine company” (not their real name) which distributed it to their managers and directors.

The report makes three points.

1) Online advertising is quickly carving huge chunks out of traditional advertising. We can all agree on this.

2) In terms of spend, PPC is about 40% (p.12) of online advertising now. It is growing very fast (cf. Google’s 422% revenue growth) and it grows by taking ad spend away from other media (magazines/radio/TV). Advertisers are reallocating their budget away from traditional advertising and moving it to PPC.

3) The paper argues that rich media (i.e., Flash) is appeals to advertisers (p. 10) and the “fixation on quantification is stifling the creative potential of advertising” (p. 13)

This third point is a serious mistake. Flash is based on the banner advertising model, which is based on the traditional advertising model: saturate the market with your message. The fundamental problem with traditional broadcast advertising is that PPC works better. No matter what traditional advertising does, PPC works better, and ad budgets will go to PPC.

More practically: the PDF doesn’t point out that 7% (or so) of users have switched to Mozilla, and one of the best features in Mozilla is the ability to block Flash. The most desirable online audience (early adopters and most-tech savey, i.e., lots of spending power) can’t be reached with Flash. Read the comments to Rick’s PDF at Slashdot.org (April 19th); it’s nearly entirely negative rants against web advertising.

Adobe’s purchase of Macromedia may be a disaster on the order of Corel’s purchase of WordPerfect. Adobe paid $3.4B to get Flash which the market is learning how to block. Adobe may well sink because of this decision.

I strongly recommend Rick’s PDF. There’s a great deal of useful stats and sentences that one can quote. Many thanks for making this document available.

]]> By: johnmoore (from brandautopsy) http://www.businessblogconsulting.com/2005/04/decade_in_onlin#comment-1173 johnmoore (from brandautopsy) Sat, 23 Apr 2005 00:00:51 +0000 http://www.businessblogconsulting.com/2005/04/decade_in_onlin.html#comment-1173 Should I feel good I got 'spammed' or bad that I never received a response to my reply email? Should I feel good I got ‘spammed’ or bad that I never received a response to my reply email?

]]> By: Richard Leader http://www.businessblogconsulting.com/2005/04/decade_in_onlin#comment-1172 Richard Leader Wed, 20 Apr 2005 13:12:16 +0000 http://www.businessblogconsulting.com/2005/04/decade_in_onlin.html#comment-1172 Thanks for this, Rick - will read it tonight... seem to be reading such a lot at the moment! Can't believe you didn't spam my marketing blog - I feel left out ;) Thanks for this, Rick – will read it tonight… seem to be reading such a lot at the moment!
Can’t believe you didn’t spam my marketing blog – I feel left out ;)

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