Earthlink has recently launched the Protection Blog to help customers battle spam, spyware, viruses and other dangers of online life. It’s a great example of using a blog for customer service on a particular theme (mission statement post) of interest to your customers that isn’t simply talking about how great your product is.
Earthlink’s Protection Blog
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I guess this was inevitable
Very interesting. Blogs use as a marketing and PR tool is well established and understood (at least by the*minority* of us who actually know what a blog is), but less so for other purposes.
Unfortunately you got the URL wrong! Easy to do with “.net” domains
Comment by Ted Demopoulos — January 24, 2005 @ 5:14 am
The EarthLink Protection Blog can be reached via a number of URLs:
protectionblog.net
protectionblog.com
earthlinkblog.net
earthlinkblog.com
etc…
Travis
Comment by Travis Metcalf — May 26, 2005 @ 10:35 am