As far as Stonyfield Farm’s yogurt is concerned, this from one of their webpages is of most use to the new customer than any ‘blog’:

Kasi Reddy, Vice President of Stonyfield Research & Development and Quality Assurance:

“We knew that the majority of American consumers liked sweet and dessert-type products and did not like typically very tart-tasting yogurts. Therefore, we set out to reformulate all our products to be very mild and less tart, so that we could lure non-yogurt consumers to healthy and mild-tasting yogurt products.”

http://www.stonyfield.com/Aboutus/OurMainMoovers.cfm

If you like tart-tasting yogurt, don’t get Stonyfield’s.

http://www.businessweek.com/magazine/content/05_18/b3931005_mz001.htm

Cheers,

Dolores

“Stonyfield Farm’s Blog Culture
The yogurt-maker’s CEO Gary Hirshberg and Chief Blogger Christine Halvorson on how the Web journals connect them to customers

Stonyfield Farm, 85%-owned by France’s Groupe Danone, is the largest organic yogurt company in the world. Based in Londonderry, N.H., Stonyfield took to blogging in a big way last year — and even hired its own blogger, Christine Halvorson. A former journalist and almanac writer, she landed the job a year ago in March and now authors five blogs for Stonyfield, including Strong Women Daily News and The Bovine Bugle.”

Great advice and good site – well done!

Rick E. Bruner’s Business Blog Consulting: Consumer Products Christine Halvorson is the company blogger for Stonyfield Farm, which actually maintains four different blogs. She answered some questions about why her company maintains a blog. The most int…

Paul’s let the cat out of the bag, although I think most of the 20 of us have mentioned our …

Browsing the Microsoft’s Small Business Center today I found two useful articles by Jeff Wuorio for beginning bloggers. 5 wa

Wie eine amerikanische Joghurt Firma dazu kam, Weblogs zu nutzen. Nicht, weil man einen linksdrehenden (oder waren es rechtdrehende?) zur Verdauung der vermeintlich schwer verdaulichen Blogkost benötigt. Nein. Sondern?

Die Stonyfield Farm verkauft …

Dear all,

Quelques précisions sur le retour d’expérience de Stonyfield Farm,

Rick Bruner has an interesting interview with Christine Halvorson, company blogger at Stonyfield Farms who currently run four different corporate blogs.

Stonyfield Farms wanted to increase consumer awareness of their yogurt products. They chose marketing blogs, not further Web site work. The result is Stonyfield’s four blogs are generating tens of thousands of visitors a month; the most recent monthly …

Rick Bruner has a great case study on Stoneyfield farm (great yogurt btw!) and a follow up that Stoneyfield outranks …

Rick Bruner has got an interesting post on his blog, Business Blog Consulting, about the blog marketing exploits of organic dairy seller, Stonyfield Farm. Stoneyfield produces quality dairy products, such as yoghurt, which strictly adhere to organic p…

I Business Blog Consulting berättar Christine Halvorson om sitt jobb som company blogger på heltid på mejeriföretaget Stoneyfield Farm. Hon skriver i fyra bloggar. Sedan 1 april har de totalt haft 160 000 besökare.

Rick Bruner of Business Blog Consulting has a nice interview with Christine Halvorson, blogger for Stoneyfield Farms. Stoneyfield has four blogs: Strong Women Daily News The Daily Scoop Creating Healthy Kids The Bovine Bugle What I like best about S…

Rick Bruner interviews the blogger employed by organic yogurt company Stonyfield Farm, which actually maintains four blogs. A good example of how to use blogs to reach diverse audiences with your message.

Great interview on Rick Bruner’s blog on Stonyfield Farm’s many blogs. Apologies to Rick for the big steal, but here’s the answer to the “Yeah, but what’s the ROI,” question that many are asking about business blogging. We are measuring…

This is a good story – a good case for Business Blogging. I’m very interested in cases like that – I collect

Recently I initiated a “Open Sourced Book Project� and if possible I would very much use the case in the book. Any help will be much appreciated.

The book project is still in framing but together with Fredrik from Corporateblogging.info I,m in the process to “opening up� You could have a sneak view at http://blog.hoejberg.dk/wiki

Best Regards
Hans Henrik

Rick Bruner interviews Christine Halvorson, corporate blogger at Stonyfield Farm. The interview covers the thinking behind launching the corporate blogs, the kind of traffic they generate, and the tangible and