Yes, now that you point it out, I see the link is in the center of the homepage. My bad. In my defense (yes, this is a reconsidered rewrite to sound less snotty), it appears under a title “latest headlines” near a picture of a kettle of fish. Granted, “A Fine Kettle of Fish” is the title of the blog, but the word “blog ” is no so prominent (it’s not the lead of the item, it’s not the hyperlink). Where I’d expect to look for the blog is in the navigation bar on the side, along with “Who’s Who,” “See Our Work,” “Contact Us,” presuming it’s a permanent feature of the site and not simply a “latest headline.”

Thanks for the reference to my blog. That Times article was a surprise, albeit a pleasant one, that’s for sure. By the way, I have since added a link on A Fine Kettle of Fish back to Yellowfin Direct Marketing, my place of employment. Our site does feature a link — placed quite prominently on the home page — to the blog.

Bob Cargill
Senior Creative Director
Yellowfin Direct Marketing