http://www.businessblogconsulting.com/2004/04/mother_jones_th News, commentary, tools and tips about business blogging and the world of corporate blogs Mon, 06 Oct 2008 21:24:16 +0000 http://wordpress.org/?v=2.5.1 http://www.businessblogconsulting.com/2004/04/mother_jones_th#comment-139 Wayne Hurlbert Fri, 30 Apr 2004 20:38:41 +0000 http://www.businessblogconsulting.com/2004/04/mother_jones_th.html#comment-139 Readers get to know their favourite bloggers as friends. That creates a trust factor that other media can't match. There is no need for bloggers to attempt to "manufacture" trust. It's implicit within the blogger-reader relationship. In fact, that's one of the strengths of the business blog, or any blog for that matter: relationship building. Readers get to know their favourite bloggers as friends. That creates a trust factor that other media can’t match. There is no need for bloggers to attempt to “manufacture” trust. It’s implicit within the blogger-reader relationship. In fact, that’s one of the strengths of the business blog, or any blog for that matter: relationship building.

]]> http://www.businessblogconsulting.com/2004/04/mother_jones_th#comment-138 Andy Fri, 30 Apr 2004 20:27:28 +0000 http://www.businessblogconsulting.com/2004/04/mother_jones_th.html#comment-138 All business involves human trust. There is no trust between systems and people. Only people to people communication can build trust. Blogs are moe about people-to-people. The whole information establishment talks at or down to the individual. They are smarter than us. They know more than us. They want us to trust them but won't tell us why. All business involves human trust. There is no trust between systems and people. Only people to people communication can build trust. Blogs are moe about people-to-people. The whole information establishment talks at or down to the individual. They are smarter than us. They know more than us. They want us to trust them but won’t tell us why.

]]> http://www.businessblogconsulting.com/2004/04/mother_jones_th#comment-137 Tim Fri, 30 Apr 2004 20:24:16 +0000 http://www.businessblogconsulting.com/2004/04/mother_jones_th.html#comment-137 It is just like it was back in '96. The revolution will be online. Yeh, right - they said. There was no revolution, not in terms of social or political attitude. But now the web is.. normal. Everyday. Blogs will be too. It won't be long before the word blog becomes as relevant as 'information superhighway', and most people start blogging. Why? The web generally needs scope for self expression as well as access. It is just like it was back in ‘96. The revolution will be online. Yeh, right - they said. There was no revolution, not in terms of social or political attitude. But now the web is.. normal. Everyday. Blogs will be too. It won’t be long before the word blog becomes as relevant as ‘information superhighway’, and most people start blogging. Why? The web generally needs scope for self expression as well as access.

]]> http://www.businessblogconsulting.com/2004/04/mother_jones_th#comment-136 Harold Jarche Thu, 29 Apr 2004 14:05:55 +0000 http://www.businessblogconsulting.com/2004/04/mother_jones_th.html#comment-136 It's tough sticking to just business in your blog, isn't it? Blogs tend to blur the line between business & our other lives; which gives bloggers a more authentic voice. It’s tough sticking to just business in your blog, isn’t it? Blogs tend to blur the line between business & our other lives; which gives bloggers a more authentic voice.

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